Restaurants curate meals that feature microgreens
Trend - Microgreens have become more popular, with many consumers now growing them at home. In response to this popularity boost, restaurant brands are curating menu items that feature microgreens for a nutritious boost.
Insight - Consumers now have a greater understanding of the ingredients that go into their food, as well as what they need in order to enhance their health. As more consumers prioritize nutrition over dieting, food brands are responding by highlighting key ingredients.
Insight - Consumers now have a greater understanding of the ingredients that go into their food, as well as what they need in order to enhance their health. As more consumers prioritize nutrition over dieting, food brands are responding by highlighting key ingredients.
Workshop Question - How is your brand catering to consumers' enhanced knowledge in its industry?
Trend Themes
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Microgreens for Nutrition — The popularity of microgreens has resulted in their incorporation into nutritious meals as consumers prioritize healthier food options.
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Plant-based Healthy Food — The trend towards plant-based diets has resulted in innovative and healthy vegetarian/vegan dishes like Freshness-Focused TV Dinners and Hemp Microgreens Pizzas.
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Franchising for Family-friendly Restaurants — Salad Station is specifically targeting family-oriented people for franchise opportunities as they aim to expand to 50 locations by 2024 and 100 by 2027.
Industry Implications
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Food and Beverage Industry — The trends of incorporating microgreens for nutrition and plant-based healthy food are two current and important developments that food businesses should consider.
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Restaurant Industry — Salad Station's franchising initiative highlights the potential for successful family-friendly restaurants to grow through franchising.
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Clean Eating Industry — Bellagreen's seasonal menu shows the growing demand for healthier, cleaner options in the food industry.
