The chef-driven fast-casual restaurant concept Urban Plates just debuted six new dishes, including the new Asian Noodle Salad and Chili Grilled Tofu Bowl.
In an effort to make something vegan-friendly that doesn't skimp on flavor, the chefs at Urban Plates decided to put the spotlight on tofu. The new Chili Grilled Tofu Bowl starts with chili-marinated tofu that's been glazed and grilled until the outside is caramelized. This sweet and smoky char flavor pairs perfectly with the rest of the elements in the bowl, including organic red and white quinoa, asparagus, and gochujang sauce. Microgreens are also added on top for added protein and flavor.
The new Chili Grilled Tofu Bowl as well as other new dishes like the Osso Bucco main and Maple Butternut Squash with Toasted Coconut side are available now.
Image Credit: Urban Plates
What Makes This Trend Stand Out
- Vegan-friendly Fast Casual
- There is an opportunity for disruptive innovation in creating vegan-friendly dishes in fast-casual restaurants, like Urban Plates' new Chili Grilled Tofu Bowl.
- Flavor-focused Tofu
- Flavor experts can bring tofu to the forefront of a dish like Urban Plates' chefs did with the Chili Grilled Tofu Bowl to create uniquely flavorful dishes.
- Innovative Bowls
- Creating new and innovative bowl combinations, like Urban Plates' Chili Grilled Tofu Bowl, can attract health-conscious and flavor-seeking consumers to fast-casual dining.
Sectors Adopting This
- Fast-casual Restaurants
- Fast-casual restaurants have an opportunity to incorporate more vegan-friendly options, like Urban Plates' Chili Grilled Tofu Bowl, into their menus.
- Flavor and Seasoning Manufacturers
- Companies that create unique and flavorful seasonings, like the chili marinade in Urban Plates' Chili Grilled Tofu Bowl, can partner with restaurants to create new and exciting dishes.
- Meal Kit Services
- Meal kit services can offer unique and flavorful vegan-friendly dishes, like Urban Plates' Chili Grilled Tofu Bowl, for consumers to prepare at home.
