With the launch of two new vegetable-packed snacks—Sea Salt Veggie Straws and Fiery Pepper Lentil Chips—Simply 7 Snacks is introducing a fresh new look for itself. While providing a satisfying crunch, the snacks are packed with vegetable ingredients. In fact, every one-ounce serving contains a third of a cup of vegetables like cauliflower, broccoli, carrots and potatoes.
Notably, the garden-fresh Sea Salt Veggie Straws set themselves apart from comparable products in the category that are made with spinach, tomatoes and potatoes. The Fiery Pepper Lentil Chips offer a hint of heat with a combination of cayenne and chili peppers, which makes them perfect for enjoying on their own or pairing with a cooling dip.
The new packaging from the brand better conveys its flavors, simple ingredients and products with reduced sodium.
Image Credit: Simply 7 Snacks
What's Driving This Trend
- Vegetable-packed Snacks
- Opportunity for food companies to create healthier snack options by incorporating vegetables into their products.
- Reduced Sodium Products
- Opportunity for food companies to develop products with less salt to address growing consumer concerns regarding sodium intake.
- Fresh Branding
- Opportunity for food companies to revamp branding to convey the freshness and quality of their products.
Who This Affects Most
- Food Manufacturing
- Opportunity for the food industry to develop and market healthier snacks using vegetable ingredients.
- Health and Wellness
- Opportunity for the health and wellness industry to promote and educate consumers about the benefits of eating vegetable-based snacks.
- Packaging Design
- Opportunity for packaging companies to design packaging that better conveys the fresh and healthy aspects of a product.
