Naruto fans will be excited to know that IT’SUGAR’s newest snack box is the Naruto Boruto Mystery Snack Box. IT’SUGAR considers itself a candy ‘retailtainer,’ mixing entertainment and specialty candies to appeal to various consumers.
The box design features Naruto and his first child Boruto surrounded by various snacks appealing to fans of all ages. The snack box includes an array of mystery snacks potentially containing chips, cookies, candies, crackers, different KitKat flavors, and ramune drinks, all inspired by the famous Hidden Leaf Village ninjas.
It is the perfect gift for the anime and manga lover in your life or for yourself. The Naruto Boruto Mystery Snack Box costs $45.00 and can be purchased on the IT’SUGAR website.
Image Credit: IT’SUGAR
What Makes This Trend Stand Out
- Anime-inspired Snack Boxes
- The rise of anime-inspired snack boxes presents an opportunity for the candy and snack industry to tap into fandoms and offer unique experiential products.
- Mystery Snacks
- The trend of mystery snack boxes provides an opportunity for the candy and snack industry to appeal to consumers who enjoy surprises and unique taste experiences.
- Retailtainment
- The concept of retailtainment, as executed by IT'SUGAR through their candy stores, presents an opportunity for brick-and-mortar retail outlets to increase foot traffic by offering a memorable, interactive shopping experience for consumers.
Sectors Adopting This
- Candy and Snack Industry
- The candy and snack industry can leverage the popularity of anime and manga by creating themed snack boxes and unique flavor offerings, as shown by IT'SUGAR's Naruto Boruto Mystery Snack Box.
- E-commerce Industry
- Online retailers can capitalize on the trend of mystery snack boxes by providing curated subscription services offering unique, undiscovered snacks to consumers.
- Brick-and-mortar Retail Industry
- The brick-and-mortar retail industry can adopt the concept of retailtainment by creating immersive and interactive store experiences to attract customers, offering a mix of entertainment and products, similar to IT'SUGAR's candy stores.
