Category
Lifestyle
Serial Snacking
4.2
Trend score
Trend
What is the Root Supplement trend?
Root Supplement: Health brands are increasingly basing supplements in root vegetables, including everything from beets to garlic. These supplements offer root vegetables' nutritious benefits in concentrated form.
Insight
The consumer insight behind the Root Supplement trend
Consumers are increasingly mindful of the ingredients they consume, with access to information online making them more aware of what's good for them, and which ingredients may be misleading in their purported benefits. This informed consumer is more likely to trust brands that use "natural" ingredients that consumers are already familiar with.
Trend themes
Themes within the Root Supplement trend
Three behaviours holding the trend together01
Root-Based Supplements
Root-based supplements are gaining popularity as health brands look for ways to offer the nutritious benefits of root vegetables in concentrated form.
02
Nature-Based Supplements
Nature-based drink mixes, borrowing from Chinese and Middle Eastern cultural traditions, are growing in popularity as consumers look for earth-sourced ingredients and natural remedies.
03
Functional Supplements
Functional supplements are becoming more popular as they offer added benefits and address specific health concerns.
Industry implications
What the Root Supplement trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry can incorporate root-based, nature-based, and functional supplements to provide customers with a variety of options for maintaining good health.
For
Food and Beverage
The food and beverage industry can incorporate root vegetables and natural remedies to create innovative products that cater to consumers' growing interest in natural and nutritious ingredients.
For
Pharmaceuticals
The pharmaceutical industry can incorporate functional and nature-based supplements into their product lines, exploring their benefits for treating specific health conditions.
Workshop question
How is your brand catering to the informed consumer?
Trend signals
Trend signals for Root Supplement
Trend score 4.2 out of 10, from popularity 64%, activity 52%, freshness 11%.
Popularity64%
Activity52%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Root Supplement trend
4 featured examples from Dec 8, 2021 to Mar 16, 2022CategoryLifestyle
Anti-Bloat Supplements
BLOATamin by HAIRtamin Targets Hormone-Related Digestive Issues
The health and wellness industry has opportunities to expand and innovate its product lines with digestive supplements that address the link between hormones and digestive issues.
CategoryLifestyle
Functional Garlic Gummies
ABG+ Adds Benefits to Functional Foods with a Sweet, Odor-Free Flavor
The industry of producing products that offer health and wellness benefits by adding functional ingredients.
CategoryLifestyle
Beet-Based Vitality Supplements
Garden of Life's Beet Supplements Support the Liver, Heart & More
The supplement industry can continuously innovate using new formulations and ingredient sources, such as beets, to cater to the growing health needs of consumers.
CategoryLifestyle
Earth-Sourced Drink Mix Supplements
Feel Goods's Drink Mixes Lend From Chinese & M-E Remedies
The health and wellness industry can benefit from incorporating more natural and culturally diverse remedies into their products.
