Inclusive Health

Healthcare initiatives are targeted towards Black women

Trend - The United States, the healthcare system tends to be discriminatory--particularly towards Black Americans and more specifically, Black women. Some brands are aiming to mitigate these issues with platforms, tools and funding that help promote inclusion in the healthcare industry.

Insight - In the U.S. healthcare system, Black women have a higher chance of mortality during childbirth, are less likely to be believed when they have symptoms of pain and illness, and generally have less access to inclusive and comprehensive healthcare. As this discrimination becomes more apparent and activists in this space push for change, some businesses are trying to make healthcare more accessible for this demographic.
Workshop Question - How is your brand prioritizing effective inclusion and accessibility for underserved consumers?

Trend Themes

  1. Inclusive Healthcare — Brands are promoting inclusion in the healthcare industry with tools and funding that help mitigate discrimination towards Black Americans, specifically Black women.
  2. Culturally Relevant Therapy — Products such as My Therapy Cards and platforms like She Matters provide Black women with access to culturally relevant therapy techniques and trained specialists.
  3. Maternal Health Awareness — Partnerships between brands like Knix and the Black Women's Health Imperative, or platforms like The Bump and Mae, are working towards mitigating maternal mortality rates and providing Black mothers with valuable resources and support.

Industry Implications

  1. Healthcare — The push for inclusion and addressing discrimination towards Black Americans and specifically Black women in the healthcare industry creates opportunities for innovation in healthcare practices and delivery.
  2. Technology — Platforms like She Matters and Mae provide opportunities for innovation in technology to improve access to culturally relevant resources for Black women in healthcare.
  3. Apparel and Retail — Partnerships like Knix and the Black Women's Health Imperative create opportunities for innovative marketing campaigns and product offerings that cater to the needs of Black women in healthcare.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
58,860 Total Clicks
Date Range:
Feb 22 — Jul 23
Trending:
Mild
Consumer Insight Topics:

Related Examples

Cancer Awareness-Raising Tacos
Cancer Awareness-Raising Tacos
Chef Crenn’s New Baja Style Shrimp Tacos Support Cancer Awareness
Cancer Awareness Bakery Branding
Cancer Awareness Bakery Branding
Toufayan Bakeries are Honoring Breast Cancer Awareness Month
Breast Cancer-Supporting Mezcals
Breast Cancer-Supporting Mezcals
Convite Introduces 'Una,' a Mezcal Fighting Against Breast Cancer
Family-Building Employee Benefits
Family-Building Employee Benefits
HSBC Adds New Family-Building Opportunities for Employees
play_circle_filledMature Queer Drugstore Campaigns
Mature Queer Drugstore Campaigns
Walgreens and The Old Gays Partnered to Promote a New App
Charitable Hard Pink Lemonades
Charitable Hard Pink Lemonades
This Delicious Brew Helps Raise Money For Breast Cancer Research
Mindful Self-Care Bundles
Mindful Self-Care Bundles
Solvasa Beauty & AnaOno Collaborated for the Resilience is Golden Bundle
Lightweight Hydrating Creams
Lightweight Hydrating Creams
Beauty Bakerie Just Released the Better Half My Creamer
Reimagined Comfort-Focused Breast Pumps
Reimagined Comfort-Focused Breast Pumps
Babyation's The Pump is the World's Smallest Breast Shield
Breast Health Monitors
Breast Health Monitors
Dotplot is a Handheld Device that Uses Sensing Technology to Monitor Health
Charitable Coffee Blends
Charitable Coffee Blends
Caribou Coffee Honors First Roastmaster Amy Erickson with 'Amy's Blend'
AI-Driven Baby Sleep Trackers
AI-Driven Baby Sleep Trackers
Huckleberry Uses AI to Help Parents Improve Their Child's Sleep
Smart Baby Care Systems
Smart Baby Care Systems
Lumi by Pampers is an IoT-Based Baby Care Platform
Adaptive Baby Development Trackers
Adaptive Baby Development Trackers
BabySparks Supports Early Child Development With Tech Tools
Convenient Baby Registry Tools
Convenient Baby Registry Tools
What To Expect and BabyCenter Launch New Registry Builder Tool
Remote Pregnancy Care Apps
Remote Pregnancy Care Apps
Privia Health Will Offer Pregnant Patients Remote Care Via Babyscripts
Health-Focused Scavenger Hunts
Health-Focused Scavenger Hunts
The Mucinex Scavenger Hunt Tracks "Symptom Signs" in the City
Lightweight Hydration Bottles
Lightweight Hydration Bottles
The HidrateSpark PRO Bottle Helps with Healthy Habits
Pelvic Rehabilitation Apps
Pelvic Rehabilitation Apps
Hyivy's 3-in-1 Pelvic Rehab System Offers a Comfortable Experience
Holistic Cycle Health Apps
Holistic Cycle Health Apps
Breathe ilo is Expanding to Offer a Platform for Holistic Cycle Health
Multi-Sensory Teething Toys
Multi-Sensory Teething Toys
The ‘Opus’s Shape Pops’ is a Teether, Rattle, and Sensory Toy
Baby-Monitoring Smart Mattresses
Baby-Monitoring Smart Mattresses
The Babysense Cloud Smart Mattress Tracks Sleep Patterns
New Mom-Focused Activewear
New Mom-Focused Activewear
Evergreen Activewear Empowers Moms During Pregnancy and Postpartum
play_circle_filledPregnancy Support Tapes
Pregnancy Support Tapes
SpiderTech’s Pregnancy Spider Tape Helps Alleviate Aches and Pains
Humanized Baby Formulas
Humanized Baby Formulas
'Helaina' Begins Manufacturing Artificial Breastmilk Equivalent
Sugar-Free Gummy Pregnancy Supplements
Sugar-Free Gummy Pregnancy Supplements
Bassetts Vitamins Pregnancy is a Once-a-Day Soft Chew
Prenatal Care Wearables
Prenatal Care Wearables
Morrama's Prenatal Care Range Helps Parents Bond with Unborn Children
Dog Pregnancy Tests
Dog Pregnancy Tests
Bellylabs' Early Detection Rapid Dog Pregnancy Test is the First for Home Use
Data-Driven Biometric Health Apps
Data-Driven Biometric Health Apps
'CrossFit Precision Care' Offers Users Personalized Primary Care
Mom-Focused Hydration Beverages
Mom-Focused Hydration Beverages
Aquamamma Formulates Healthy Electrolyte Drinks with Moms in Mind
Durable Technical Maternity Outerwear
Durable Technical Maternity Outerwear
The North Face Launches a Maternity Line for the FW21 Season
AI-Powered Biometric Health Apps
AI-Powered Biometric Health Apps
Vivalink Has Announced the Launch of New Patient Monitoring Tool
Keto-Specific Health Apps
Keto-Specific Health Apps
The Carb Genius is an App Dedicated to Those Living a Low-carb Lifestlye
LGBTQ+ Legal Support Organizations
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
Pride-Themed Denim Collections
Pride-Themed Denim Collections
Levi's Pride 2021 Collection is Gender-Affirming and Inclusive
Agricultural Mental Health Apps
Agricultural Mental Health Apps
This App Helps Farm Workers Care For Their Mental Health
Transgender-Focused Telehealth Startups
Transgender-Focused Telehealth Startups
Folx Gives New Options to Marginalized Communities
Informative Skin Health Apps
Informative Skin Health Apps
The Miiskin App Identifies Skin Conditions and Shares Helpful Advice
LGBTQ+-Friendly Financial Marketplaces
LGBTQ+-Friendly Financial Marketplaces
Superbia's Goal is to Create Safe Spaces for This Community
Commemorating Pride Bricks
Commemorating Pride Bricks
Ali Forney Center is Auctioning the Queer Brick for Support
Inclusive Healthcare Services
Inclusive Healthcare Services
CAMP Rehoboth Aims to Make the Healthcare System LGBTQ-friendly
play_circle_filledLGBTQ-Friendly Hair Salon Initiatives
LGBTQ-Friendly Hair Salon Initiatives
The Pantene Commercial Takes a Social Stance for Inclusivity