Category
Business
Costume Commerce
Trend cluster
Category
Circular
Pop-Up
Branded pop-ups tout the benefits of the circular economy.
5.6
Trend score
What's Happening
What is the Circular Pop-Up trend?
Circular Pop-Up: Fashion and accessory brands are curating pop-ups that feature used and upcycled products in the hopes of both promoting their brands, and educating visitors on how to be part of the circular economy.
Insight
The consumer insight behind the Circular Pop-Up trend
Adhering to principles of sustainability has become crucial for brands that are trying to remain relevant--particularly as climate change worsens and its impact on the environment causes anxiety among consumers. On average, consumer opinion is aligned with science in this space, and more are pushing for brands to do their part in reducing their impact.
Evidence
Examples of the Circular Pop-Up trend
CategorySocial Good
Branded Clothing Exchange Pop-Ups
adidas is Hosting a Sustainable Fashion Pop-Up Shop in New York
Adidas' sustainable fashion pop-up shop sets an example for other fashion industry players to adopt similar environmentally-friendly initiatives and increase their focus on sustai…
CategoryEco
Secondhand Wedding Pop-Ups
Resellfridges: The Wedding Lets People Shop for Pre-Loved Pieces
The Secondhand Wedding Pop-up trend creates new avenues for fashion retailers to offer pre-loved, vintage and upcycled wedding wear.
CategoryBusiness
Upcycle-Focused Fashion Pop-Ups
Madewell and ThredUP Have Partnered to Launch 'A Circular Store'
Fashion retailers can benefit from incorporating circular fashion initiatives by creating more sustainable fashion lines, offering re-commerce education and partnering with resale…
CategoryEco
Sustainable Marketplace Pop-Ups
Mercari's Pop-Up Educates People on the Ease of Selling Secondhand
Retail businesses can explore the potential of utilizing in-store or pop-up spaces as secondhand selling platforms to attract customers and tap into the growing demand for sustain…
Workshop question
How is your brand authentically prioritizing sustainability?
Trend themes
Themes within the Circular Pop-Up trend
Three behaviours holding the trend together01
Circular Economy
Fashion brands are curated pop-ups featuring used and upcycled products to promote their brands and educate consumers on how to be part of the circular economy, opening disruptive innovation opportunities for upcycling and vintage clothing markets.
02
Re-Commerce Education
Fashion retailers are partnering with re-commerce companies to launch circular fashion stores that provide shoppers free educational tools regarding the power of sustainable fashion, opening opportunities for digital learning and interactive shopping experiences.
03
Clothing Exchange
Brands are hosting sustainable fashion pop-up shops with trading stations to encourage upcycling clothing and to connect with eco-conscious customers, opening opportunities for brand activation and circular fashion market development.
Industry implications
What the Circular Pop-Up trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion retailers can leverage sustainability to remain relevant and attract eco-conscious customers through disruptive innovations in brand activation and circular fashion business models.
For
Re-Commerce
Re-commerce companies can collaborate with fashion retailers to launch circular fashion stores and pop-up shops, improving their contributions to sustainable development through disruptions in business models and customer engagement.
For
Online Marketplace
Online marketplaces can explore experiential pop-up shops to educate consumers on the ease of selling secondhand items, responding to consumers' demand for sustainable and personalized experiences, and increasing the reputation of their brand.
Trend signals
Trend signals for Circular Pop-Up
Trend score 5.6 out of 10, from popularity 80%, activity 78%, freshness 11%.
Popularity80%
Activity78%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
