Longtime collaborators Jeremy Scott and adidas have teamed up again to launch the new 'DIP' collection, a neon-drenched capsule consisting of candy-colored sneakers and a range of apparel.
The collection includes the already revealed 'JS Candy Forum Hi' and the 'JS Candy Forum Low,' in various colorways, as well as the never-before-seen 'Adilette Teddy Slides.' Both versions of the 'JS Candy Forum' present glazed uppers "dipped" in electric hues. According to Scott, these eye-catching sneakers were intended to resemble hard candies. In addition, the collection boasts a range of matching apparel, including sweatpants, hoodies, skirts, and women's bell-bottom pants.
The 'Adilette Teddy Slides' -- easily the collection's most outrageous offering -- come in bright yellow and orange and are dressed with a fuzzy, stuffed-animal head.
Image Credit: adidas
Why This Trend Is Growing
- Neon Fashion
- Fashion brands can incorporate vibrant neon colors into their collections to attract younger consumers who are drawn to bold statement pieces.
- Collaborative Capsules
- Designers and brands can partner to create limited edition collections that generate buzz and excitement among their fan base.
- Novelty Footwear
- Shoe companies can experiment with unique designs and materials, such as the 'Adilette Teddy Slides', to differentiate themselves from competitors and appeal to consumers seeking one-of-a-kind items.
Industries Being Reshaped
- Fashion
- Fashion brands can experiment with daring colors, patterns, and designs to create eye-catching collections that draw in new customers.
- Sportswear
- Athletic apparel companies can incorporate neon accents into their garments, such as Adidas did with the 'DIP' collection, to add an energetic and playful element to their products.
- Footwear
- Shoe brands can leverage collaborations with designers to create desirable shoes that are both fashionable and functional, making them must-have items for consumers.
