Category
Tech
Escalation Logic
Trend cluster
Category
Eco
Eyewear
Sustainable eyewear solutions counter the industry's impact.
4.7
Trend score
What's Happening
What is the Eco Eyewear trend?
Eco Eyewear: Prescription eyewear is a necessity for many consumers, but the industry, like many others, has an impact on the environment. As a result, some brands in the industry are prioritizing eco-friendly solutions that include sustainable glasses materials and packaging.
Insight
The consumer insight behind the Eco Eyewear trend
As the climate crisis worsens, so does consumers' anxiety over what the future will look like. As a result of this anxiety, more consumers are looking for both micro and macro ways that they can reduce their personal impact on the environment, and are drawn to brands who help this process along.
Trend themes
Themes within the Eco Eyewear trend
Three behaviours holding the trend together01
Eco-Friendly Eyewear
As consumers become more environmentally conscious, brands that prioritize eco-friendly solutions in their products and packaging can gain a competitive advantage in the eyewear industry.
02
Digital Innovation in Eyewear
Digital innovation in eyewear such as online lens replacement services and prescription scanning apps provide more convenience to consumers, especially during the pandemic.
03
Circular Sustainability in Eyewear
Brands that incorporate circular sustainability practices, such as upcycling plastic bottles into eyewear, can not only reduce waste but also appeal to a growing segment of environmentally conscious consumers.
Industry implications
What the Eco Eyewear trend means for industry
Where the trend changes the playbookFor
Eyewear
As the industry recognizes the environmental impact of traditional products and processes, sustainable and innovative eyewear designs and materials become essential for businesses to meet consumer demand.
For
Optical Retail
Online optical retail companies offering digital innovation in eyewear, such as prescription scanning and lens replacement services, can keep up with the evolving consumer demand for convenience and affordability.
For
Circular Economy
The incorporation of circular sustainability practices such as upcycling used plastic bottles into eyewear, offers a solution that addresses both the issue of waste and the need for affordable, accessible eyewear products in developing countries.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Eco Eyewear
Trend score 4.7 out of 10, from popularity 65%, activity 66%, freshness 11%.
Popularity65%
Activity66%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Eyewear trend
4 featured examples from Jan 27, 2020 to Mar 14, 2022CategoryEco
Eco Contact Lens Packaging
Ace & Tate's Ultra-Slim Contact Lens Packaging Uses 80% Less Plastic
Developing sustainable and hygienic packaging can help disrupt traditional packaging practices in the contact lens industry.
CategoryBusiness
Online Lens Replacement Services
Boomerang Lenses Offers a Seamless Way to Update Old Glasses
Disruptive innovation opportunity: Embrace the online lens replacement trend to expand offerings and provide a seamless shopping experience for consumers.
CategoryLifestyle
Ultra-Durable Handcrafted Bamboo Glasses
GlassesUSA.com Debuted the Bespoke Woodland Collection
Eyewear manufacturers can explore the use of bamboo and other durable materials to create eco-friendly and flexible glasses that appeal to conscious consumers.
CategoryEco
Upcycled Plastic Eyewear
'Bottleyes' Upscales Used Plastic Bottles into Prescription Eyewear
The eyewear industry can explore innovative ways to produce circular and affordable prescription eyewear from discarded materials.
