Boomerang Lenses Offers a Seamless Way to Update Old Glasses
Laura McQuarrie — May 6, 2020 — Business
References: 1800contacts & boomerang-lenses
Changing glasses frames is a simple style upgrade but it's not always necessary and Boomerang Lenses is a new brand from 1-800 Contacts that was created to acknowledge this. The online lens replacement service was developed to "bring old glasses back to life with brand new lenses" and make it easier than ever for people to do so without having to visit an eye doctor or an optical shop.
At a time when it's difficult for people to visit shops and care providers, Boomerang Lenses offers an appealing way for those with glasses to affordably replace their lenses without needing to leave home. At the same time, the new brand offers a sustainable solution to the fact that millions of frames are thrown away annually.
Image Credit: Boomerang Lenses
At a time when it's difficult for people to visit shops and care providers, Boomerang Lenses offers an appealing way for those with glasses to affordably replace their lenses without needing to leave home. At the same time, the new brand offers a sustainable solution to the fact that millions of frames are thrown away annually.
Image Credit: Boomerang Lenses
Trend Themes
1. Online Lens Replacement Services - Disruptive innovation opportunity: Capitalize on the growing demand for convenient and sustainable lens replacement services that can be done remotely.
2. Remote Eyewear Upgrades - Disruptive innovation opportunity: Develop online platforms or apps that allow consumers to update their eyewear without visiting physical stores or eye doctors.
3. Sustainable Eyewear Solutions - Disruptive innovation opportunity: Create eco-friendly alternatives to traditional lens replacement methods, reducing the amount of frames thrown away annually.
Industry Implications
1. Eyewear Retail - Disruptive innovation opportunity: Embrace the online lens replacement trend to expand offerings and provide a seamless shopping experience for consumers.
2. E-commerce - Disruptive innovation opportunity: Develop specialized platforms or services catering to the niche market of online lens replacement, targeting convenience-seeking consumers.
3. Sustainability - Disruptive innovation opportunity: Collaborate with eyewear brands or online lens replacement services to develop sustainable practices and products that align with consumer demands.
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