Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experiences.
Insight - The post-pandemic world has brought on many changes, but more consumers are now looking ahead and forward to a world with lifted restrictions that they can explore. Brands can find opportunities in this renewed hope among consumers, curating unique experiences for customers to enjoy.
Insight - The post-pandemic world has brought on many changes, but more consumers are now looking ahead and forward to a world with lifted restrictions that they can explore. Brands can find opportunities in this renewed hope among consumers, curating unique experiences for customers to enjoy.
Workshop Question - What kind of customer-focused experiences can your brand create?
Trend Themes
1. Phygital Retail Design - Designing physical retail spaces to blend with digital experiences offers a novel and immersive one-of-a-kind shopping experience.
2. Interactive Sensory Experiences - Combining sensory elements and technology, such as augmented reality and sound technology, offers a new level of immersion for shoppers.
3. Renewed Consumer Hope - Post-pandemic consumers are looking forward to exploring new opportunities, creating a market for unique experiences for customers to enjoy.
Industry Implications
1. Retail Industry - Opportunities exist to transform retail spaces into highly immersive and interactive environments that blend physical and digital elements.
2. Fashion Industry - Fashion companies that embrace phygital concepts can blur the line between luxury and new, offer unique experiences that transcend time, and capture the attention of consumers.
3. Food and Beverage Industry - Adding technology-based features, such as a robotic barista or IoT-powered mug, offers a new level of novelty for customers and provides opportunities for innovation.
