Luxury department store Selfridges London announced that it will be hosting in-person weddings at the Oxford location for a limited time. Selfridges London will offer three different wedding packages–Just-The-Two-Of-Us, Earth Lovers, and All-Out Extraordinary–that will be themed around the Selfridges department store experience. The packages will include a pre-wedding outfit appointment, hair, makeup, and grooming appointments, and an elegant meal on the day of the wedding. More extravagant options include VIP use of The Cinema at Selfridges, dedicated day-of wedding support, and a 4-hour DJ set.
With a large number of weddings postponed due to pandemic restrictions, Selfridges London will supplement the need for wedding locations and inclusive wedding packages. Alongside the packages' features, Selfridges London announced that it would cater to couples' needs on an individual basis to ensure the wedding process is both smooth and special.
Image Credit: Selfridges
What Makes This Trend Stand Out
- Luxury Department Store Weddings
- The trend of hosting weddings in luxury department stores provides new opportunities for boutiques and department stores to tap into the wedding market.
- Inclusive Wedding Packages
- Businesses that offer customizable wedding packages to cater to individual needs have the potential to disrupt the traditional wedding planning industry.
- Pandemic-inspired Weddings
- Wedding trends that provide flexibility for couples in the midst of pandemic restrictions, such as small, private ceremonies with unique experiences, may revolutionize the wedding industry.
Sectors Adopting This
- Luxury Retail
- Luxury retailers can capitalize on the trend of hosting weddings by offering unique in-house experiences that align with their brand's aesthetic.
- Wedding Planning
- Wedding planners can differentiate themselves by offering fully customizable and inclusive wedding packages that cater to individual needs.
- Hospitality
- Hotels and restaurants can expand their services by offering unique and upscale wedding packages that include venue, food, and accommodations.
