Pre-workout beverages and mixes come in on-the-go formats
Trend - Health brands are offering pre-workout mixes and gels that are easily portable, allowing consumers who are on-the-go a quick pre-exercise boost that they can take with them as they go about their days.
Insight - As consumers' pre-pandemic lives slowly but surely resume, they're once again having long days of work, exercising, and taking care of personal and social responsibilities. These consumers are looking for brands that enhance and streamline their routines in order to ease their lives.
Insight - As consumers' pre-pandemic lives slowly but surely resume, they're once again having long days of work, exercising, and taking care of personal and social responsibilities. These consumers are looking for brands that enhance and streamline their routines in order to ease their lives.
Workshop Question - How could your brand ease its customers' daily routines?
Trend Themes
1. Portable Pre-workout - Health brands are offering portable pre-workout mixes and gels to ease the lives of busy consumers, providing disruptive innovation opportunity for packaging and fast-acting ingredients.
2. Female-centric Sports Supplements - Sports nutrition supplements now cater to female athletes with unique blends, creating opportunities to leverage scientific research and develop gluten-free products.
3. Alternative Energy Delivery - Brands are experimenting with alternative caffeine sources and slow-release carb formulations in drinks and gummies, opening opportunities for plant-based and low-sugar formulations.
Industry Implications
1. Health Supplements - The health supplement industry can learn from the popularity of portable packaging for on-the-go consumers.
2. Sports Nutrition - The sports nutrition industry has an opportunity to create more gender-specific supplements, based on scientific research.
3. Functional Foods - Functional food manufacturers can experiment with alternative energy delivery systems such as gummies and candy-inspired drinks.
