Viceroy Hotels & Resorts is introducing wedding packages with a complimentary one-year anniversary getaway, which recognizes that many couples have had their dream days postponed over the last year. The I Do & Anniversary for Two packages are designed to help couples make the most of the present moment with microwedding-style ceremonies and receptions according to the current safety protocols, rather than having to continue waiting before tying the knot and celebrating.
Jane O'Shea, Viceroy Hotels & Resorts Vice President of Sales, says "The sense of newfound excitement and joy around traveling and weddings right now is palpable as we've seen our wedding inquiries more than double from January 2020."
Additionally, Viceroy's partnership with Over The Moon gives couples access to styling service upgrades.
Key Themes Behind This Trend
- Microweddings
- As couples are choosing smaller weddings due to COVID-19, this trend offers opportunities for event planners to create unique, more intimate experiences for couples.
- Anniversary Getaways
- Postponed wedding celebrations have created a demand for anniversary getaway packages, providing hotels and resorts an opportunity to design special offers and experiences for couples.
- Wedding Planning Services
- With a surge in wedding inquiries, there is an opportunity for wedding planning businesses to offer creative solutions for small ceremonies and receptions in accordance with current safety protocols.
Where This Applies
- Hospitality
- The hospitality industry can capitalize on the demand for anniversary getaway packages by designing unique travel experiences for couples and offering special promotions and upgrades.
- Event Planning
- Microweddings present an opportunity for event planning businesses to offer customized small wedding experiences and innovative solutions for celebrations within current safety guidelines.
- Wedding Services
- As wedding inquiries continue to surge, businesses in the wedding planning and services industry have a chance to provide personalized and creative solutions for couples looking for a unique and intimate experience.
