Brands incorporate microalgae into beverages to boost their color and benefits
Trend - Beverage brands are incorporating microalgae into their products in order to enhance their colors naturally, and/or add nutritious boosts to them. Everything from smoothies to lemonades now contain various forms of algae.
Insight - The variety that now exists in the wellness industry has made consumers who take interest in this space more willing to experiment with different ingredients, products, and services in this space. Brands that play on consumers' desire for new experiences are particularly appealing.
Insight - The variety that now exists in the wellness industry has made consumers who take interest in this space more willing to experiment with different ingredients, products, and services in this space. Brands that play on consumers' desire for new experiences are particularly appealing.
Workshop Question - How could your brand pique consumers' interest with on-trend ingredients, products or services?
Trend Themes
1. Incorporation of Microalgae in Beverages - Beverage brands are incorporating microalgae, a natural ingredient that enhances color and provides nutrition, into their products to attract adventurous consumers.
2. Functional Beverages with Plant-based Nutrients - Functional beverages, such as sparkling water and lemonade, are incorporating plant-based nutrients to offer low-calorie refreshments with added health benefits.
3. Innovative Uses of Algae in Food and Beverages - Brands are experimenting with algae, such as spirulina, to create new products with unique colors, flavors, and nutrition profiles, such as blue beers and frozen spirulina cubes.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate microalgae, plant-based nutrients, and innovative algae-based ingredients to create new products for health-conscious and adventurous consumers.
2. Wellness - The wellness industry can leverage microalgae and plant-based nutrients to provide functional and healthy beverages, while also exploring the potential benefits of innovative algae-based ingredients.
3. Sustainability - The sustainability industry can explore the potential of algae as a carbon-negative ingredient that can be used to create food and beverages with a lower environmental footprint.
