Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hibiscus
Drink
Popular in the Caribbean, hibiscus is now being used as a flavor in North America.
4.1
Trend score
Trend
What is the Hibiscus Drink trend?
Hibiscus Drink: Hibiscus' use in the Caribbean as a flavor for different beverages has now spread to North America, with soda brands in-particular adopting the floral ingredient. The flower adds a more sophisticated, "natural" element to beverages that are typically considered unhealthy.
Insight
The consumer insight behind the Hibiscus Drink trend
The "wellness" industry is evolving so that more consumers are focused on adding nutrition and healthy practices into their lives, rather than restricting themselves. This more forgiving form of self-care allows for indulgences, and consumers are likely to turn to brands that are able to balance indulgence with nutrition or health.
Trend themes
Themes within the Hibiscus Drink trend
Three behaviours holding the trend together01
Floral Ingredients
Trend of using floral ingredients like hibiscus to add a sophisticated, 'natural' element to indulgent beverages.
02
Functional Beverages
Shift towards functional beverages that balance indulgence with nutrition or health.
03
Sophisticated Non-Alcoholic Beverages
Increasing demand for premium non-alcoholic beverages that offer complex flavor profiles and elegance comparable to alcoholic drinks.
Industry implications
What the Hibiscus Drink trend means for industry
Where the trend changes the playbookFor
Wellness
Opportunity for the wellness industry to create products that balance indulgence with nutrition or health, and incorporate floral ingredients or other functional benefits.
For
Beverage
Opportunity for beverage industry players to leverage floral ingredients, functional benefits, and complex flavor profiles to create premium, sophisticated drinks that appeal to health-conscious consumers.
For
Alcohol Alternatives
Opportunity for the alcohol alternatives industry to create sophisticated, complex drinks that offer a premium experience comparable to alcoholic beverages.
Workshop question
How could your brand take a more balanced approach to wellness?
Trend signals
Trend signals for Hibiscus Drink
Trend score 4.1 out of 10, from popularity 60%, activity 51%, freshness 11%.
Popularity60%
Activity51%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hibiscus Drink trend
4 featured examples from Oct 15, 2021 to Feb 23, 2022CategoryLifestyle
Canned Juice Beverages
The Minute Maid Aguas Frescas Beverages Speak to Gen Z
The introduction of Minute Maid's canned Aguas Frescas drinks presents an opportunity for other beverage companies to expand their product line and tap into the growing demand for…
CategoryLifestyle
Prebiotic Sparkling Waters
Gist Prebiotic Sparkling Water is Made with Artichoke Inulin
Opportunity for beverage manufacturers to create innovative prebiotic sparkling water drinks with unique flavor profiles and natural, gut-healthy ingredients.
CategoryLifestyle
Sophisticated Botanical Sodas
Botanical Sodas are Elegant Alcohol Alternatives
Beverage companies can disrupt the market by creating non-alcoholic drinks that use natural botanical ingredients to create elegant and sophisticated flavors.
CategoryLifestyle
Functional Fizzy Drinks
humble warrior's Better-for-You Soft Drinks Contain a Dose of Vitamin C
Disruptive Innovation Opportunity: Expand the functional soft drink category and develop new products to cater to a growing consumer trend of health-conscious beverage choices.
