VIVANT is a brand-new interactive wine experience platform that connects wine makers, wine lovers and expert wine advisors for streaming Live Experiences. The platform is the perfect place for users who are looking for a mix of interactivity, personalized education and entertainment, plus the feeling that they're being transported to wine country from the comfort of home. As VIVANT's CEO and founder, Michael Baum, says, "Our ambition is to recreate the magic of visiting a wine region without the carbon footprint of stepping on an airplane."
When it comes to discovering wine that's made with sustainable, organic and biodynamic viticulture practices, people can turn to the Experience Kits, which ship globally. Now, VIVANT offers an exploration of three French wine regions: Bordeaux, Burgundy and the Loire.
Image Credit: VIVANT
What's Driving This Trend
- Livestreaming Wine Experiences
- Livestreaming and interactive wine experiences are emerging as a new trend in the wine industry, providing an opportunity for wine makers to connect with consumers in a unique and engaging way.
- Global Experience Kits
- Global Experience Kits are becoming the new way for consumers to discover and explore wine regions they might not be able to visit in person, providing an opportunity for disrupted distribution networks in the wine industry.
- Sustainable and Biodynamic Wines
- The growing consumer interest in sustainable, organic, and biodynamic viticulture practices presents an opportunity for the wine industry to innovate and create new products and marketing strategies that cater to this trend.
Who This Affects Most
- Wine Industry
- The wine industry can leverage livestreaming and interactive wine experiences to create a new customer engagement strategy and disrupt traditional wine tasting practices.
- E-commerce Industry
- The rise of Global Experience Kits presents a new opportunity for the e-commerce industry to partner with wine producers in creating and delivering these kits globally.
- Sustainability Industry
- The growing interest in sustainable and biodynamic wine presents a new opportunity for the sustainability industry to provide solutions and partnerships for wine producers to engage in sustainable viticulture practices.
