Cracker Barrel is expanding its wine selection with the introduction of Roscato Moscato White Wine and Roscato Sweet Red Wine.
Cracker Barrel is best known for its hearty, homestyle dishes, and now you can pair your favorite entrees with a nice glass of vino. Cracker Barrel customers can now choose between a glass of sweet, slightly fizzy, and chilled Roscato Moscato White Wine, or a glass of chilled Roscato Sweet Red Wine.
In addition to the two new wine offerings, Cracker Barrel is also serving up three new limited-time drinks. There's the Jack Daniel’s Country Cocktails Lynchburg Lemonade, which combines Jack Daniels with spiked lemonade, the decedent Fudge Hot Chocolate, and the returning Fruit Stand Tea brewed iced tea.
Image Credit: Cracker Barrel
What's Driving This Trend
- Expanded Restaurant Wine Selections
- Restaurants, particularly those with a homestyle theme, should consider expanding their wine selections to appeal to a wider customer demographic.
- Limited-time Offers for Beverages
- Restaurants could increase customer traffic by creating limited-time beverage options that cater to various tastes and preferences.
- Sweet Wine Offerings
- Restaurants could explore offering more sweet wine options to appeal to customers who prefer sweeter beverages and may not typically order wine.
Who This Affects Most
- Food and Beverage
- There is an opportunity for food and beverage companies to introduce new wines and beverage options to restaurants, particularly those with homestyle themes.
- Alcohol and Spirits
- Alcohol and spirits companies can partner with restaurants to introduce new wine and cocktail options that cater to a wider demographic of customers.
- Hospitality
- Hotels and other hospitality businesses can improve their guest experience by offering expanded and unique beverage options, including wine and cocktails.
