The Victory Waves craft hard seltzer is one of the latest offerings from Victory Brewing that will provide consumers with an alternative alcoholic refreshment that is likely to be favored amongst fans of craft options. The drinks are all made with natural flavors and sweeter using monk fruit, which enables each 12-ounce can to have just one-gram of sugar with 100-calories each. The drinks come in Mixed Berry, Mango, Orange and Lime flavor options.
Chief Marketing Officer Derek Detenber spoke on the new Victory Waves craft hard seltzers saying, "We know that our consumers are drinking more than craft beer today. They are drinking across categories. Wine, spirits, and hard seltzers are all part of the consideration set in their various drinking occasions. And, while there are many big players in the hard seltzer space, there is an opportunity to deliver a high-quality seltzer experience that comes from a brand that consumers across our home region identifies with. Victory’s passion for delivering the best tasting products for those memorable moments in life applies not only to our extensive craft beer offerings, but it also extends to this new line of craft hard seltzers.”