Bombay Sapphire Premier Cru Murcian Lemon is Bittersweet Yet Balanced
Michael Hemsworth — October 5, 2021 — Marketing
References: bombaysapphire & thespiritsbusiness
The Bombay Sapphire Premier Cru Murcian Lemon gin is a premium spirit variety from the brand that's focused on high-quality flavor and also sustainable ingredients. The gin is named premier cru, which translates to 'first growth,' after the French wine classification term and is based on the brand's signature London dry gin. The spirit is infused with hand-picked and hand-peeled lemons that have been sourced from a single harvest in Murcia, Spain, while the botanical mix includes naval and Mandarin oranges.
Master of Botanicals Ivano Tonutti spoke on the new Bombay Sapphire Premier Cru Murcian Lemon gin saying, "I am delighted to showcase the work of our suppliers and farmers in Murcia, many of whom I’ve known personally for over 20 years, in a truly remarkable gin. Each lemon has been hand-picked at its ripest moment in small quantities during the late Fino harvest season, using skilful techniques passed down from generation to generation. Murcian citrus is particularly special due to the exact region where it is grown. Sitting in a basin between mountain and sea, it is the perfect micro-climate for growing citrus that slowly ripens in the winter months for the best tasting fruit and impactful flavour.”
Master of Botanicals Ivano Tonutti spoke on the new Bombay Sapphire Premier Cru Murcian Lemon gin saying, "I am delighted to showcase the work of our suppliers and farmers in Murcia, many of whom I’ve known personally for over 20 years, in a truly remarkable gin. Each lemon has been hand-picked at its ripest moment in small quantities during the late Fino harvest season, using skilful techniques passed down from generation to generation. Murcian citrus is particularly special due to the exact region where it is grown. Sitting in a basin between mountain and sea, it is the perfect micro-climate for growing citrus that slowly ripens in the winter months for the best tasting fruit and impactful flavour.”
Trend Themes
1. Sustainable Spirits - The trend of creating spirits from sustainable ingredients and production methods can lead to opportunities for eco-friendly and socially responsible innovation in the beverage industry.
2. Regional Sourcing - The trend of using locally sourced ingredients, as showcased in the Murcian Lemon gin, can lead to opportunities for supporting small farmers, promoting unique flavor profiles, and reducing carbon emissions from transportation in the food and beverage industry.
3. Premiumization - The trend of creating high-quality, premium spirits with unique and artisanal flavors, like the Premier Cru Murcian Lemon gin, can lead to opportunities for differentiation, brand building, and appealing to more discerning consumer tastes in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can benefit from eco-friendly and socially responsible production methods, such as sustainable sourcing and packaging, to appeal to environmentally conscious consumers.
2. Agriculture - The agriculture industry can benefit from the trend of regional sourcing, as it provides an opportunity to promote and preserve unique local crops and support small farmers through direct partnerships with food and beverage companies.
3. Hospitality - The hospitality industry, particularly bars and restaurants, can benefit from the premiumization trend by offering exclusive and high-end spirits, like the Premier Cru Murcian Lemon gin, to increase revenue and attract sophisticated clientele.
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