Smart sleep-tracking technology becomes increasingly popular among parents
Trend - Smart sleep-monitoring has become a popular aspect of infant-development tracking. AI-based monitoring apps--often connected to wearables and other devices--track babies' sleep patterns, and offer advice to ensure that infants are getting the best quality sleep possible.
Insight - Modern parents and caregivers are increasingly using technology to enhance children's health and development--as it's easier for them to observe patterns and make caregiving adjustments accordingly. Brands that are able to offer smart systems that can be seamlessly adopted into busy parents' and caregivers' day-to-day routines are especially appealing.
Insight - Modern parents and caregivers are increasingly using technology to enhance children's health and development--as it's easier for them to observe patterns and make caregiving adjustments accordingly. Brands that are able to offer smart systems that can be seamlessly adopted into busy parents' and caregivers' day-to-day routines are especially appealing.
Workshop Question - How could your brand more seamlessly integrate itself into busy consumers' routines?
Trend Themes
1. Smart Sleep-monitoring System for Infants - AI-based monitoring apps, connected to wearables and other devices for tracking babies' sleep patterns and offering advice to ensure infants getting the best quality sleep possible.
2. Technology-enhanced Infant Care - Technology is being increasingly used to enhance children's health and development, making it easier for parents and caregivers to observe patterns and make caregiving adjustments accordingly.
3. AI-driven Baby Sleep Trackers - Combining artificial technology, data science, and the expertise of pediatric sleep experts to offer parents custom sleep plans to help optimize their child's sleep.
Industry Implications
1. Baby Care Industry - Companies that produce infant care solutions can create smart sleep monitoring systems and technological solutions that will provide accurate and actionable sleep-related insights to their users.
2. Health & Wellness Industry - The health and wellness industry can use technology and AI to develop services that help parents and caregivers promote optimal sleep for children, as well as optimize their overall health.
3. Data Analytics Industry - Data analytics companies can leverage their expertise to analyze millions of data points from children's sleep patterns to recommend ideal nap times for children, supporting parents in promoting better sleep.
