SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,555 more

Hacktivism

Digital vigilantism takes on political and special interest adgendas

Implications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
481,411 Total Clicks
May 10 - Apr 13
Average
Pop CultureMediaLeadersInternetPolitical
Featured Examples
Anti-Airbrush Guerrilla Marketing - The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
SCORE 6.7
Warm 10,576 Clicks Pub: Mar 8, 13
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
Dove has been running their Real Beauty campaign for almost a full decade now. The whole goal of the campaign is to celebrate the human body as it is, without relying on the usual touchups and... [More]
Digital Vigilantism Graphs - The Virtual Wars Hacktivism Infographic Reviews the New Powerful Weapon
SCORE 3.5
Mild 3,332 Clicks Pub: Mar 30, 12
Digital Vigilantism Graphs
The Virtual Wars Hacktivism Infographic Reviews the New Powerful Weapon
FrugalDad.com’s The Virtual Wars Hacktivism infographic is a comprehensive review of the new powerful online weapon defined as “the nonviolent use of legal and/or illegal digital tools... [More]
Smoking Political Art - The Amusement Magazine 'Hacktiviste' Feature by G. Veille
SCORE 1.9
Untested 2,564 Clicks Pub: May 22, 10
Smoking Political Art
The Amusement Magazine 'Hacktiviste' Feature by G. Veille
The Amusement Magazine 'Hacktiviste' feature creatively explores the ambiguous political acts that involve digital tools. Part of the publication's eighth edition, it demonstrates simply and cleverly the… [More]
Animal Hacktivism - Dog Wars is the First Victim of the Emerging Animal Rights Hacker Movement
SCORE 1.3
Untested 886 Clicks Pub: Sep 5, 11
Animal Hacktivism
Dog Wars is the First Victim of the Emerging Animal Rights Hacker Movement
Upon its release earlier this year, the android app Dog Wars sparked considerable controversy in the world of social media gaming. The application allows users to raise, train and eventually fight with… [More]
Related Trend Reports & Custom Market Research
Quantcast