FrugalDad.com's Giants Kneel to a Tweet: When Social Consumers Go Viral infographic is a review that looks at the victories of unhappy customers who have taken their rage to Twitter.
The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about Coca-Cola's white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today's angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service.
The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the Bank of America, GoDaddy, Netflix, and Armani and Versace.
What Makes This Trend Stand Out
- Social Consumer Victories
- The power of social media enables unhappy customers to influence companies through viral tweets.
- Microblogging Discourse
- Companies fear negative discourse on microblogging platforms like Twitter.
- Online Influence
- Online platforms have the power to shape consumer opinions and influence brand decisions.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry need to be aware of how viral tweets can impact their brand image and consumer perceptions.
- Financial Services
- Financial institutions must consider the potential backlash from negative social media discourse and proactively address customer concerns.
- Fashion and Luxury Retail
- The fashion industry needs to be prepared for the growing influence of social media in shaping consumer attitudes and preferences.
