The When Social Consumers Go Viral Infographic is About Tweet Power

 - Mar 1, 2012
References: frugaldad & frugaldad's Giants Kneel to a Tweet: When Social Consumers Go Viral infographic is a review that looks at the victories of unhappy customers who have taken their rage to Twitter.

The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about Coca-Cola's white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today's angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service.

The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the Bank of America, GoDaddy, Netflix, and Armani and Versace.