FrugalDad.com's Giants Kneel to a Tweet: When Social Consumers Go Viral infographic is a review that looks at the victories of unhappy customers who have taken their rage to Twitter.
The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about Coca-Cola's white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today's angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service.
The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the Bank of America, GoDaddy, Netflix, and Armani and Versace.
The When Social Consumers Go Viral Infographic is About Tweet Power
Rebecca Byers — March 1, 2012 — Art & Design