The When Social Consumers Go Viral Infographic is About Tweet Power
Rebecca Byers — March 1, 2012 — Art & Design
FrugalDad.com's Giants Kneel to a Tweet: When Social Consumers Go Viral infographic is a review that looks at the victories of unhappy customers who have taken their rage to Twitter.
The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about Coca-Cola's white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today's angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service.
The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the Bank of America, GoDaddy, Netflix, and Armani and Versace.
The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about Coca-Cola's white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today's angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service.
The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the Bank of America, GoDaddy, Netflix, and Armani and Versace.
Trend Themes
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Social Consumer Victories — The power of social media enables unhappy customers to influence companies through viral tweets.
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Microblogging Discourse — Companies fear negative discourse on microblogging platforms like Twitter.
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Online Influence — Online platforms have the power to shape consumer opinions and influence brand decisions.
Industry Implications
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Food and Beverage — Companies in the food and beverage industry need to be aware of how viral tweets can impact their brand image and consumer perceptions.
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Financial Services — Financial institutions must consider the potential backlash from negative social media discourse and proactively address customer concerns.
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Fashion and Luxury Retail — The fashion industry needs to be prepared for the growing influence of social media in shaping consumer attitudes and preferences.
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