CheapSally.com's infographic 'Five Digital Tools to Boost your Brand in 2012' outlines the ways in which successful brands are using social media and other online resources to take their company to the next step by becoming incorporated into fans' lives.
The helpful infographic breaks down each of the five relevant digital tools and provides an example of a brand successfully using each of them. Social bookmarking, as exemplified by Etsy, allows users to catalog their finds and share them with friends, which does wonders for traffic and exposure. F-commerce is targeted purchasing opportunities that offer exclusive items or sales to Facebook fans, just like Oscar de la Renta has done effectively. Digital coupons save consumers the trouble of riffling through the weekend's newspaper, while mobile photo sharing helps brands connect with fans by uploading behind-the-scenes photos. Finally, gamification, like that of Nike's Tag game, engages users by taking real-world situations and creating games where they can compete against other people.