Category
Lifestyle
Assisted Choices
Trend cluster
Category
Engaging
Commute
Interactive subway ads reflect a need for more integrated marketing tactics.
4.3
Trend score
Trend
What is the Engaging Commute trend?
Engaging Commute: While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
Trend themes
Themes within the Engaging Commute trend
Three behaviours holding the trend together01
Interactive Subway Ads
Brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level.
02
Immersive Subway Stunts
Brands are turning to immersive subway stunts to connect with individuals in a setting that feels more convenient than intrusive.
03
Subway-Based Promotions
Companies are using the subway and its surroundings to promote their products and services in a new and innovative way.
Industry implications
What the Engaging Commute trend means for industry
Where the trend changes the playbookFor
Marketing
The rise of interactive marketing tactics and immersive stunts is transforming the face of marketing.
For
Retail
The subway is increasingly being used to reach new audiences and promote innovative products and services.
For
Transportation
The subway is being turned into a place of exploration and excitement, highlighting the potential for innovative experiences in transportation.
Trend signals
Trend signals for Engaging Commute
Trend score 4.3 out of 10, from popularity 75%, activity 46%, freshness 8%.
Popularity75%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Engaging Commute trend
6 featured examples from Jan 11, 2012 to Feb 6, 2014CategoryBusiness
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
Disruptive innovation opportunity: Integrating technology and mobile platforms to revolutionize the grocery retail industry, making shopping more convenient and accessible.
CategoryMarketing
Subway Tunnel Housing
'The Apartment' by IKEA is Located in a Parisian Metro
The furniture industry can capitalize on the trend of subway tunnel housing by offering space-saving and multifunctional furniture pieces.
CategoryMarketing
Edible Purse Commercials
The ICC 'Model Eats Designer Bag' Commercial is Hilarious
Opportunity for culinary schools and pastry programs to explore innovative and attention-grabbing ways to promote their courses, such as creating edible versions of popular object…
CategoryMarketing
Sly Subway Station Menus
McDonald's Train Timetable Stunt is a Hit in Poland
Incorporating visually appealing and integrated menus presents opportunities for fast food chains to increase customer base and sales.
CategoryMarketing
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
The telecommunications industry can explore disruptive innovation by creating unique and immersive experiences to showcase their services.
CategoryMarketing
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
Manufacturers of fitness equipment can partner with transit authorities to provide interactive equipment and promote healthy living to commuters.
