Engaging Commute

Interactive subway ads reflect a need for more integrated marketing tactics

Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
262,213 Total Clicks
Jan 12 - Mar 14
Average
MarketingInteractive
Featured Examples
Subway Car Grocery Stores - This Subway Grocery Store Lets Commuters Shop While They Travel
SCORE 6.7
Warm 30,065 Clicks Pub: Oct 20, 13
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
Trying to navigate a subway system in a foreign country can be enough of a culture shock, but imagine the surprise of the tourist that stumbled upon this subway grocery store. Grocery stores in... [More]
Subway Tunnel Housing - 'The Apartment' by IKEA is Located in a Parisian Metro
SCORE 6.6
Warm 13,352 Clicks Pub: Jan 11, 12
Subway Tunnel Housing
'The Apartment' by IKEA is Located in a Parisian Metro
'The Apartment' by IKEA is one of the most innovative ways a company can possibly promote its furniture products. IKEA, a brand that is no stranger to guerrilla marketing tactics (remember the couches… [More]
Edible Purse Commercials - The ICC 'Model Eats Designer Bag' Commercial is Hilarious
SCORE 3.8
Mild 819 Clicks Pub: Feb 6, 14
Edible Purse Commercials
The ICC 'Model Eats Designer Bag' Commercial is Hilarious
The International Culinary School marketing commercial ‘Model Eats Designer Bag on NYC Subway’ brilliantly sparked viral fandom. The ‘Model Eats Designer Bag’ commercial features an actress/... [More]
Sly Subway Station Menus - McDonald's Train Timetable Stunt is a Hit in Poland
SCORE 3.5
Mild 917 Clicks Pub: Jun 20, 12
Sly Subway Station Menus
McDonald's Train Timetable Stunt is a Hit in Poland
Studies have shown that seeing images of food will make a person feel hungrier, and the McDonald’s ‘Train Timetable’ stunt offers a fine example of this. The creative stunt,... [More]
Jet-Setting Subway Stunts - The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
SCORE 2.8
Mild 805 Clicks Pub: Jun 20, 13
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
To promote Fastline, the fastest broadband in Italy, Fastweb decided to transport Italians halfway around the world within seconds. Overnight, Moscova subway station in Milan was given a complete... [More]
Workout-Encouraging Subway Stations - This Exercise Machine Trades Squats for Subway Fares
SCORE 3.1
Mild 972 Clicks Pub: Nov 14, 13
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
It can be a hassle to forget your metro card or subway fare, but with this exercise machine helps people to get onto the subway with ease, in exchange for a little sweat. To get people excited... [More]
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