Pragmatic Prevention

Ads turn to realistic obesity imagery to incite consumer action

Implications - Despite the onslaught of PSAs that seek to encourage healthier lifestyles, the accessibility of fast food has resulted in consumers frequently disregarding the need for nourishment. As a method to incite greater urgency into consumer behavior, marketers are turning to methods of foreshadowing to demonstrate what lack of action can result in. The use of grim precautionary imagery reflects the need for marketing approaches that dive deeper into consumers’ psychologically inherent fears.
SCORE 5
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453,367 Total Clicks
Mar 14 - Sep 15
Warm
MarketingLifestyleHealthPrint
Featured Examples
Intimate Body Image Photography - Jen Davis Explores Intimacy and Obesity in 11 Years
SCORE 7.3
Warm 116,919 Clicks Pub: Oct 21, 14
Intimate Body Image Photography
Jen Davis Explores Intimacy and Obesity in 11 Years
Jen Davis has collected over a decades’ worth of self-portraits and compiled them into a book titled ‘11 Years.’ Davis explores issues of body image, desirability, love and... [More]
Belly Ice Cream Ads - The French Ministry of Health Campaign Addresses Child Obesity Concerns
SCORE 7
Warm 36,412 Clicks Pub: Mar 23, 14
Belly Ice Cream Ads
The French Ministry of Health Campaign Addresses Child Obesity Concerns
The French Ministry of Health ad campaign addresses a big issue that many children in the Western world are suffering from: obesity. With easy access to junk foods as well as decreased physical... [More]
Realistic Weightloss Ads - The Weight Watchers "If You're Happy" Campaign Showcases Emotional Eating
SCORE 2.7
Mild 125 Clicks Pub: Sep 25, 15
Realistic Weightloss Ads
The Weight Watchers "If You're Happy" Campaign Showcases Emotional Eating
The Weight Watchers “If You’re Happy” advertisement showcases the highs and lows of emotional eating. Whether for celebratory or difficult times, the minute-long segment displays... [More]
Cautionary Obesity Advertisements - The Children's Healthcare of Atlanta Video Paints a Grim Picture
SCORE 1.8
Untested 62 Clicks Pub: Sep 28, 15
Cautionary Obesity Advertisements
The Children's Healthcare of Atlanta Video Paints a Grim Picture
The Children’s Healthcare of Atlanta video on obesity provides a grim, cautionary look at the dark side of obesity. Despite the featured patient being only 32 years old, this advertising... [More]
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