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Comical Stuntvertising

Brands turn to humorous publicity stunts to socially engage consumers

Implications - Looking to attract consumers through more interactive marketing tactics, brands are turning to humorous pranks to encourage more of an immediate response from individuals. Marketing stunts that utilize eccentric and over-the-top antics add a playfully engaging aspect to the overall campaign, creating an approachable link between the consumer and brand.
Trend Themes
1. Humorous Prankvertising - Brands are using humorous pranks to create an approachable link between the consumer and brand.
2. Interactive Publicity - Interactive publicity campaigns, such as those using posters or green screens, are attracting viewers in curiosity and creating a lasting impression.
3. Mimicking a Product Benefit - Prankvertising campaigns using more clever ways to associate product benefits, such as safety or strength of glue, with a fun or playful campaign message.
Industry Implications
1. Advertising - The advertising industry can draw inspiration from these campaigns to create interactive and playful campaigns that create brand awareness and consumer engagement.
2. Consumer Products - Consumer products industry professionals can take advantage of humorous pranks and interactive campaigns to advertise their products and associate product benefits with clever, engaging messages.
3. Entertainment - Entertainment industry professionals can draw inspiration from interactive green screen campaigns to promote upcoming movies or TV shows.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
276,258 Total Clicks
Date Range:
Jul 13 — Mar 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Chatty Moviegoer Pranks
Chatty Moviegoer Pranks
Coca-cola Hilariously Chides People Talking at the Movies
No matter how many polite reminders are used ahead of a film, it seems there will always be people talking at the movies. However, if there was ever a way to call people out on this, the Coca-Cola... MORE
play_circle_filled Washroom Maze Pranks
Washroom Maze Pranks
This Clever Diarrhea Medicine Ad Simulates Being Trapped in a Bathroom
When it comes to marketing strategies for a diarrhea medicine, there doesn’t seem to be very many ways to tactfully approach the issue without being downright gross. However, Yovis Viaggio... MORE
Teleporting Prank Campaigns
Teleporting Prank Campaigns
The Audience is Dumbfounded When Twins Disappear Through Teleportator
There are some moments when having a twin can truly come in handy—like if you want to pull of classic prank of being in two places at once. To commemorate the release of the new Star Trek... MORE
Washroom Airbag Stunts
Washroom Airbag Stunts
The 'Misplaced Airbag' Campaign Discourages Applying Makeup While Driving
In an effort to discourage women from applying makeup while driving, MINI Mexico commissioned the ‘Misplaced Airbag’ campaign. The humorous prank worked to terrify women while they were... MORE
play_circle_filled Glue Strength-Testing Pranks
Glue Strength-Testing Pranks
The Items in Fevicol's Store with Free Products are Glued in Place
Shoppers everywhere know there is nothing as tempting as a store with free products and Indian glue brand Fevicol took advantage of this. This prank follows in the same footsteps as its previous... MORE
play_circle_filled Iconic Interactive Peeking Posters
Iconic Interactive Peeking Posters
This Interactive Marilyn Poster Attracts Viewers in Curiosity
This interactive Marilyn poster was designed to promote a new book titled, ‘Marilyn: Intimate Exposure.’ The poster was intentionally designed to imitate the the star’s most iconic pose of... MORE

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