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Infant Embodiment

Adult onesies allow consumers to revert back to their childhood ways

Implications - With work and responsibilities requiring a constant sense of professionalism and maturity, consumers are often left craving an escape from that prim and pristine lifestyle. As a means to revert back to a more simple, easygoing time, individuals are turning to infant-inspired clothing as a technique to easily embody a more carefree persona. Childish clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life.
Trend Themes
1. Infant-inspired Clothing - The trend of infant-inspired clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life and can be leveraged by clothing retailers to develop adult-sized onesies and playful loungewear for consumers.
2. Nostalgic Pop Culture - Nostalgia sells, as proven by the popularity of licensed onesies themed after beloved pop culture hits like Star Wars and Monster's Inc. This trend can be leveraged by brands to produce licensed novelty products that target adult fans of nostalgic franchises.
3. Comfort as a Selling Point - The prevalence of adult onesies as a way to relax and de-stress highlights the value that today's consumers place on comfort and convenience, creating an opportunity for retailers to develop products and experiences that prioritize comfort and relaxation.
Industry Implications
1. Apparel and Fashion - The adult onesie trend presents opportunities for apparel and fashion retailers to develop unique and playful clothing items that cater to consumers' desires for comfort and nostalgia.
2. Entertainment - The success of licensed onesies themed after popular culture franchises shows how entertainment companies can leverage nostalgia to generate new revenue streams and connect with adult fans of classic hits.
3. Consumer Goods - The comfort-focused nature of adult onesies presents opportunities for consumer goods manufacturers to develop new products that prioritize relaxation, such as comfortable bedding, furniture, and loungewear.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 53 Examples:
1,799,356 Total Clicks
Date Range:
Dec 12 — Mar 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Heroic Adult Onesies
Heroic Adult Onesies
This Official Superman Superhero Onesie Fights Evil and Discomfort
This superhero onesie will have you fighting crime in style and comfort. The adult Superman outfit is ideal for lounging at home and day dreaming of all the heroics you might one day achieve. Made... MORE
Sci-Fi-Inspired Onesies
Sci-Fi-Inspired Onesies
These Star Wars Onesies are Out of This World
These Star Wars Onesies are fun and comfortable fashion tributes to the many characters in the Star Wars saga. The C-3PO adult onesie is all gold and has all the design details, even the visible... MORE
Sci-Fi Robot Onesies
Sci-Fi Robot Onesies
The 'Star Wars R2-D2 Adult Onesie' is the Perfect Way to Lounge Around
The ‘Star Wars R2-D2 Adult Onesie’ is perfect for any Sci-Fi fanatic looking for something cozy and comfortable to lounge around in at home. The Star Wars franchise has been... MORE
Socially Acceptable Onesies
Socially Acceptable Onesies
These Cool Onesies Makes it Acceptable to Shop in Your PJs
These cool onesies offers a socially acceptable way to wear your lounging at-home clothes outdoors. If you need to go shopping but can’t bother getting dressed up, just venture out in the Lazy... MORE
Beastly Adult Onesies
Beastly Adult Onesies
The Kigurimi Monster's Inc. Pajamas are Cozy and Playful
Get your freaky monster on with the Kigurimi Monster’s Inc. Pajamas. This adult onesie is a soft fleece costume that transforms you into a giant Sully, the beloved blue monster from the... MORE
Manly Patterned Onesies
Manly Patterned Onesies
The Mustache Onesie is Ideal for Cold Winter Nights
The mustache onesie by Toddland shows you that just because you are an adult, doesn’t mean you still can’t enjoy the little pleasure in life as you once did when you were a wee little tot. The... MORE
Avian Themed Adult Onesies
Avian Themed Adult Onesies
The Angry Bird Onesie From OnePiece is Perfect for Gamers
The Angry Bird onesie from OnePiece allows you to feel extraordinarily comfortable while also celebrating your love of the popular cell phone game. The onsies come in two different Angry Birds styles,... MORE
Comfy Football Onesies
Comfy Football Onesies
ZOOOP iT UP Provides a Touchdown Outfit for NFL Fans
The NFL season is in full effect and those who are not in the habit of leaving their couch on Sundays will appreciate this football onesie. More comfortable than a jersey, especially as the weather... MORE

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