Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Infant
Embodiment
Adult onesies allow consumers to revert back to their childhood ways.
6.0
Trend score
Trend
What is the Infant Embodiment trend?
Infant Embodiment: With work and responsibilities requiring a constant sense of professionalism and maturity, consumers are often left craving an escape from that prim and pristine lifestyle. As a means to revert back to a more simple, easygoing time, individuals are turning to infant-inspired clothing as a technique to easily embody a more carefree persona. Childish clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life.
Trend themes
Themes within the Infant Embodiment trend
Three behaviours holding the trend together01
Infant-inspired clothing
The trend of infant-inspired clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life and can be leveraged by clothing retailers to develop adult-sized onesies and playful loungewear for consumers.
02
Nostalgic pop culture
Nostalgia sells, as proven by the popularity of licensed onesies themed after beloved pop culture hits like Star Wars and Monster's Inc. This trend can be leveraged by brands to produce licensed novelty products that target adult fans of nostalgic franchises.
03
Comfort as a selling point
The prevalence of adult onesies as a way to relax and de-stress highlights the value that today's consumers place on comfort and convenience, creating an opportunity for retailers to develop products and experiences that prioritize comfort and relaxation.
Industry implications
What the Infant Embodiment trend means for industry
Where the trend changes the playbookFor
Apparel and Fashion
The adult onesie trend presents opportunities for apparel and fashion retailers to develop unique and playful clothing items that cater to consumers' desires for comfort and nostalgia.
For
Entertainment
The success of licensed onesies themed after popular culture franchises shows how entertainment companies can leverage nostalgia to generate new revenue streams and connect with adult fans of classic hits.
For
Consumer Goods
The comfort-focused nature of adult onesies presents opportunities for consumer goods manufacturers to develop new products that prioritize relaxation, such as comfortable bedding, furniture, and loungewear.
Trend signals
Trend signals for Infant Embodiment
Trend score 6.0 out of 10, from popularity 88%, activity 84%, freshness 8%.
Popularity88%
Activity84%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Infant Embodiment trend
8 featured examples from Dec 7, 2012 to Sep 16, 2014CategoryFashion
Heroic Adult Onesies
This Official Superman Superhero Onesie Fights Evil and Discomfort
The fashion and apparel industry can benefit from providing innovative and stylish loungewear options, such as superhero onesies and luxury athleisure clothing.
CategoryFashion
Sci-Fi-Inspired Onesies
These Star Wars Onesies are Out of This World
The fashion industry can capitalize on these trends by creating unique and affordable sci-fi-inspired onesies.
CategoryFashion
Sci-Fi Robot Onesies
The 'Star Wars R2-D2 Adult Onesie' is the Perfect Way to Lounge Around
Companies in the fashion and apparel industry can leverage popular Sci-Fi characters into comfortable loungewear like the Star Wars R2-D2 Adult Onesie to tap into the fandom of co…
CategoryFashion
Socially Acceptable Onesies
These Cool Onesies Makes it Acceptable to Shop in Your PJs
Disruptive innovation opportunity: Introducing socially acceptable onesies as a new category of clothing items, attracting consumers looking for comfortable yet stylish options.
CategoryFashion
Beastly Adult Onesies
The Kigurimi Monster's Inc. Pajamas are Cozy and Playful
The adult onesie trend offers opportunities for clothing brands to expand their offerings and capture a growing market of consumers seeking unique and playful garments.
CategoryArt & Design
Manly Patterned Onesies
The Mustache Onesie is Ideal for Cold Winter Nights
The fashion industry can capitalize on the popularity of adult onesies by creating unique designs and incorporating convenient features for customers seeking comfort and style in…
CategoryFashion
Avian Themed Adult Onesies
The Angry Bird Onesie From OnePiece is Perfect for Gamers
The Angry Bird Onesie Trend offers marketable opportunities for gaming companies to release licensed merchandise.
CategoryLifestyle
Comfy Football Onesies
ZOOOP iT UP Provides a Touchdown Outfit for NFL Fans
The opportunity for apparel manufacturers to design and produce fashionable yet comfortable football-themed onesies and other sportswear apparel.
