Category
Lifestyle
Assisted Choices
Trend cluster
Category
Athletic
Play
Consumers turn to sporty at-home decor to combine athletics with the need for play.
2.6
Trend score
Trend
What is the Athletic Play trend?
Athletic Play: While engaging in outdoor sports offers a great source of physical exercise, the hectic lifestyle of the average consumer often leaves little to no time for strenuous sporting activities. As a means to cater to individuals who desire convenient athletic interaction, brands are turning to integrated sports decor that feature such designs as basketball nets, combining sources of play with a need for ultra-convenience due to tight schedules.
Trend themes
Themes within the Athletic Play trend
Three behaviours holding the trend together01
Convenient Sporting Activity
Designing integrated sports decor that feature basketball nets to cater to individuals who desire convenient athletic interaction has potential for designers who want to combine sport and function.
02
Interactive Home Decor
Interactive home decor that features games like basketball is a trend with potential for designers who want to create unique and interactive indoor experiences.
03
Multi-Functional Products
The basketball-inspired lamps and chairs have the potential to be expanded on, with more designers incorporating multi-functionality that allow people to enjoy basketball easily at home while resting or working.
Industry implications
What the Athletic Play trend means for industry
Where the trend changes the playbookFor
Home Decor
Home decor is an industry that can be inspired by these sports-centered designs that provide unique and interactive indoor experiences.
For
Furniture
Furniture is an industry that can incorporate multi-functionality into products to allow customers to enjoy activities like basketball easily at home while resting or working.
For
Entertainment
The entertainment industry can provide basketball-themed gadgets and accessories as long as they are tailored to suit the needs of consumers
Trend signals
Trend signals for Athletic Play
Trend score 2.6 out of 10, from popularity 36%, activity 33%, freshness 8%.
Popularity36%
Activity33%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Athletic Play trend
6 featured examples from Mar 29, 2012 to Oct 16, 2013CategoryArt & Design
Playful Netball Perches
The Lazy Basketball Chair Offers Rest and Recreation Simultaneously
The Lazy Basketball Chair introduces a unique concept that integrates physical activity into furniture, suggesting potential disruptive innovation opportunities for the furniture…
CategoryLifestyle
Three-Point Trash Baskets
Lay Up the Trash with the Basketball Waste Basket
The home decor industry can explore creative ways to incorporate sports-themed designs into their products, attracting sports enthusiasts and adding a playful touch to interior sp…
CategoryArt & Design
Basketball-Inspired Lamps
The Light Ball by Andrey Privalov is a Stylish Swish Shot
The basketball-inspired lamps open opportunities for the interior design industry to cater to sports enthusiasts looking to incorporate their passions into their homes.
CategoryArt & Design
Glowing Basketball Hoops
The Dunk Light is Perfect for Jock Bachelor Pads
The Dunk Light offers an opportunity for home decor companies to create more sports-inspired lighting fixtures for consumers seeking a unique and stylish look.
CategoryLifestyle
Ball-Projecting Nets
Franklin Shoot Again Basketball Passes Right Back to You
Disruptive innovation opportunity: Design and manufacture ball-projecting nets for various sports to facilitate solo practice sessions.
CategoryLifestyle
Shot-Improving Lounge Chairs
This Clever Seat Doubles as a Fun Basketball Shootout Toy
Outdoor furniture companies can explore the market for multifunctional and portable game chairs, offering customers versatile seating options for various outdoor activities.
