Consumers bring elements of video games to life to merge play with reality
Implications - While digital distractions are great ways to temporarily distance yourself from reality, consumers are turning to more integrated play methods to make enjoyment longer lasting. As a means to make digital play more immersive, consumers are turning to methods that help bring gaming into reality, allowing the experience to be enjoyed on a more engaging level. Real-world gaming serves to bring a sense of play to everyday situations, combining youthful elements with the need to integrate entertainment on a more captivating scale.
Trend Themes
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Real World Gaming — Consumers are seeking to integrate digital play more fully with their everyday lives.
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Augmented Reality — Technologies such as RFID stickers and virtual simulators are allowing for greater immersion in real world gaming experiences.
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Gaming Competitions — Companies are leveraging professional gaming competitions to develop real-world skills and offer career opportunities.
Industry Implications
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Entertainment — Integrating immersive digital play experiences with the physical world.
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Technology — Developing artificial intelligence and smart technologies to support augmented reality gaming.
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Training and Education — Utilizing gaming competitions for professional development and career opportunities.
