Gamer Emulation

Consumers bring elements of video games to life to merge play with reality

Implications - While digital distractions are great ways to temporarily distance yourself from reality, consumers are turning to more integrated play methods to make enjoyment longer lasting. As a means to make digital play more immersive, consumers are turning to methods that help bring gaming into reality, allowing the experience to be enjoyed on a more engaging level. Real-world gaming serves to bring a sense of play to everyday situations, combining youthful elements with the need to integrate entertainment on a more captivating scale.
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
231,575 Total Clicks
Jul 13 - May 15
Mild
TechGames
Featured Examples
Live Gaming Stunts - Bud Light Challenged a Fan to a Real Life Pac-Man Game
SCORE 6.4
Warm 8,363 Clicks Pub: Jan 15, 15
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
In downtown Los Angeles, Bud Light set up a real Pac-Man game in order to have someone prove that are were #UpForWhatever. The giant maze of the black and blue setup included white dots that were... [More]
Real Life Video Games - SXSW's Mario Karting Reimagined is a Different Kind of Augmented Reality
SCORE 4.7
Average 2,594 Clicks Pub: Mar 11, 14
Real Life Video Games
SXSW's Mario Karting Reimagined is a Different Kind of Augmented Reality
Attempting to capture the reckless abandon of video games in real life is never the same and Mario Karting Reimagined is a testament to that. Although fun, there are no catapulting turtle shells or... [More]
Live Action Video Games - Ubisoft Sought Out Influential YouTubers to Experience the Far Cry 4 Game
SCORE 3.2
Mild 469 Clicks Pub: May 16, 15
Live Action Video Games
Ubisoft Sought Out Influential YouTubers to Experience the Far Cry 4 Game
Wanting to promote the launch of the Far Cry 4 game in Spain in a way that would go viral, Ubisoft sought out six of the most influential YouTubers in the country for an unforgettable experience.... [More]
Advanced Race Driving Simulators - The Porsche 996 GT3 Virtual Simulator is as Real as it Gets
SCORE 2.2
Untested 866 Clicks Pub: Oct 6, 13
Advanced Race Driving Simulators
The Porsche 996 GT3 Virtual Simulator is as Real as it Gets
The desire to drive along a racing track is a desire to many but often unfulfilled due to various limits and restrictions; this Porsche 996 GT3 Virtual Simulator is the closest thing and anyone can... [More]
Smart Racing Car Apps - The Anki Drive App Brings Video Games Into Reality
SCORE 2
Untested 445 Clicks Pub: Jul 22, 13
Smart Racing Car Apps
The Anki Drive App Brings Video Games Into Reality
The Anki Drive app was demoed at the WWDC this year, showing an impressive gaming experience that integrates artificial intelligence and robotics to bring video games to life. The demonstration by... [More]
Gamer Racing Competitions - The Nismo PlayStation GT Academy Converts Gamers to Racecar Drivers
SCORE 1.2
Untested 294 Clicks Pub: Apr 22, 15
Gamer Racing Competitions
The Nismo PlayStation GT Academy Converts Gamers to Racecar Drivers
There was a time when gamers played car racing games just to transport themselves to a world that would never be theirs in real life, but the Nismo PlayStation GT Academy has consigned that sort of... [More]
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