Travel-inspired labels provide a visual way for consumers to detach from reality
Implications - While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment.
Trend Themes
1. Travel-inspired Branding - Brands are using travel-inspired imagery to give consumers a sense of being somewhere other than where they are for personal fulfillment.
2. Daydream-inspired Beer Labels - Quirky branding that uses psychedelic designs, meant to transport the beer consumer into another universe.
3. Vintage Jet-setter Packaging - Indulging in vintage illustration branding with cultural relevance, starting conversations of travels past and adventures to be had.
Industry Implications
1. Alcohol - Incorporating travel-inspired imagery, quirky designs, and vintage illustration branding is a growing trend for the alcohol industry to satisfy a consumer's desire to escape from the hustle and bustle of reality.
2. Packaging - Creative travel-inspiring packaging is a trend that is disrupting traditional packaging to appeal to consumers during their purchasing decision-making.
3. Marketing - Brands that use successful marketing tactics through creative branding, nostalgia, and personal fulfillment will appeal to a young demographic, artsy type, and those looking for accessible distractions.
