Category
World
Layered Getaways
Trend cluster
Category
Branding
Escapism
Travel-inspired labels provide a visual way for consumers to detach from reality.
3.8
Trend score
Trend
What is the Branding Escapism trend?
Branding Escapism: While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment.
Trend themes
Themes within the Branding Escapism trend
Three behaviours holding the trend together01
Travel-Inspired Branding
Brands are using travel-inspired imagery to give consumers a sense of being somewhere other than where they are for personal fulfillment.
02
Daydream-Inspired Beer Labels
Quirky branding that uses psychedelic designs, meant to transport the beer consumer into another universe.
03
Vintage Jet-Setter Packaging
Indulging in vintage illustration branding with cultural relevance, starting conversations of travels past and adventures to be had.
Industry implications
What the Branding Escapism trend means for industry
Where the trend changes the playbookFor
Alcohol
Incorporating travel-inspired imagery, quirky designs, and vintage illustration branding is a growing trend for the alcohol industry to satisfy a consumer's desire to escape from the hustle and bustle of reality.
For
Packaging
Creative travel-inspiring packaging is a trend that is disrupting traditional packaging to appeal to consumers during their purchasing decision-making.
For
Marketing
Brands that use successful marketing tactics through creative branding, nostalgia, and personal fulfillment will appeal to a young demographic, artsy type, and those looking for accessible distractions.
Trend signals
Trend signals for Branding Escapism
Trend score 3.8 out of 10, from popularity 59%, activity 48%, freshness 8%.
Popularity59%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branding Escapism trend
6 featured examples from May 2, 2013 to Mar 7, 2014CategoryWorld
Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle
The food and beverage industry can leverage vintage-inspired illustration branding and story-telling as a way to differentiate their product offering and increase customer engagem…
CategoryLifestyle
Antique Ballooner Branding
Torello Special Edition Wine Packaging Has an Old Adventurous Spirit
Exploring innovative packaging designs and storytelling approaches to differentiate wine brands.
CategoryLifestyle
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
Local and craft beer breweries can appeal to consumers with creative branding and packaging
CategoryLifestyle
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
Disruptive innovation opportunity: Embrace unconventional branding and packaging designs to differentiate craft beer brands in a competitive market.
CategoryWorld
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
Disrupt the traditional approach to alcoholic beverage packaging by utilizing unique and creative designs to attract consumers.
CategoryTech
Beer-Delivering Helicopters
This Beer Drone Delivers Directly to You Without You Having to Move
The use of drones for delivery services in the alcohol industry presents new opportunities to reduce costs, increase the effectiveness of services, and reach customers in remote l…
