McDonald’s ‘Package’ is one of those very rare, clever ads that pokes fun at the competition in a witty, amusing way.
The McDonald’s ‘Package’ clip shows a little boy eating fries from the fast food chain in a playground. Unfortunately for him, there are a few older boys who take advantage of the pint-sized hero. Shrugging it off the first time, the protagonist continues to sit in the same spot trying to enjoy his meal only to have it taken away from him. Finally the boy uses a bit of misdirection by disguising his fries as Burger King’s, which immediately turns off the attention from the older kids.
While most adverts will blatantly announce why the company is better, this one builds up to that message which is an approach worth applauding.
Walking Dead Campaigns
Pranking Celeb Feuds
Exotic Deoderant Ads
Hand Slap Drive-Bys
Dancing Dad Software Commercials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.