A reluctance to face personal fears prompts alternative methods of confrontation
Implications - With societal pressure for success often resulting in immense fears of failure, challenging tasks and fearful obstacles are continuously halted by inherent worries of inadequacy. As a method to tackle fears in a more subdued manner, consumers are turning to frightful imagery as a method to face personal terrors in a way that feels safe and unthreatening. The use of eerie references in media reflects a consumer demand for marketing approaches that help temper personal anxieties.
Trend Themes
1. Confronting Fear with Humor - Consumers are turning to comical depictions of fearful situations, encouraging brands to use humor to tackle anxieties.
2. Turning Scary Imagery on Its Head - Brands are taking traditionally scary images and making them positive or helpful, providing a unique way to approach product advertisements.
3. Zombie-mania - Zombies continue to be a popular cultural phenomenon, inspiring creative marketing campaigns from brands of all industries.
Industry Implications
1. Marketing and Advertising - Brands have an opportunity to tackle consumer anxiety and promote products in unique, humorous ways.
2. Film and Entertainment - The continued popularity of zombie culture provides an opportunity for creative and comedic film and entertainment productions.
3. Automotive and Technology - Brands in the automotive and technology industries can use imagery from zombie culture to promote their products in exciting and captivating ways.
5 Featured, 42 Examples:
210,407 Total Clicks
Date Range:
Apr 12 — Mar 14
Trending:
Mild
Consumer Insight Topics:
