Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inhibiting
Fear
A reluctance to face personal fears prompts alternative methods of confrontation.
3.3
Trend score
Trend
What is the Inhibiting Fear trend?
Inhibiting Fear: With societal pressure for success often resulting in immense fears of failure, challenging tasks and fearful obstacles are continuously halted by inherent worries of inadequacy. As a method to tackle fears in a more subdued manner, consumers are turning to frightful imagery as a method to face personal terrors in a way that feels safe and unthreatening. The use of eerie references in media reflects a consumer demand for marketing approaches that help temper personal anxieties.
Trend themes
Themes within the Inhibiting Fear trend
Three behaviours holding the trend together01
Confronting Fear with Humor
Consumers are turning to comical depictions of fearful situations, encouraging brands to use humor to tackle anxieties.
02
Turning Scary Imagery on its Head
Brands are taking traditionally scary images and making them positive or helpful, providing a unique way to approach product advertisements.
03
Zombie-Mania
Zombies continue to be a popular cultural phenomenon, inspiring creative marketing campaigns from brands of all industries.
Industry implications
What the Inhibiting Fear trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands have an opportunity to tackle consumer anxiety and promote products in unique, humorous ways.
For
Film and Entertainment
The continued popularity of zombie culture provides an opportunity for creative and comedic film and entertainment productions.
For
Automotive and Technology
Brands in the automotive and technology industries can use imagery from zombie culture to promote their products in exciting and captivating ways.
Trend signals
Trend signals for Inhibiting Fear
Trend score 3.3 out of 10, from popularity 65%, activity 27%, freshness 8%.
Popularity65%
Activity27%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inhibiting Fear trend
5 featured examples from Apr 30, 2012 to Mar 15, 2014CategoryAutos
Enraged Snowmen Car Ads
Nissan Takes On Zombie Snowmen in the New 2014 Nissan Rogue Ad
Automakers can incorporate supernatural and humorous themes in their ads to differentiate from competitors.
CategoryMarketing
Extreme Zombie Grannies
Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
Disruptive innovation opportunity for advertising agencies to create unconventional and humorous campaigns that leave a lasting impact.
CategoryMarketing
Life-Saving Zombie Ads
Promote Heart Disease Awareness at The 'Undeading' This Halloween
Utilizing creative and unconventional advertising techniques to promote social causes.
CategoryPop Culture
Canadian Zombie Commercials
Canadian Film Fest Shows the Difficulties for Actors in the North
Disruptive innovation opportunity: Create virtual film festival platforms that provide a seamless online experience for filmmakers to showcase their works and engage with internat…
CategoryAutos
Apocalypse-Worthy Battery Ads
This DieHard Battery is Your Best Bet in Case of a Zombie Attack
Opportunity to market car batteries as dependable and necessary during worst-case scenarios.
