Inhibiting Fear

A reluctance to face personal fears prompts alternative methods of confrontation

Implications - With societal pressure for success often resulting in immense fears of failure, challenging tasks and fearful obstacles are continuously halted by inherent worries of inadequacy. As a method to tackle fears in a more subdued manner, consumers are turning to frightful imagery as a method to face personal terrors in a way that feels safe and unthreatening. The use of eerie references in media reflects a consumer demand for marketing approaches that help temper personal anxieties.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
109,273 Total Clicks
Apr 12 - Mar 14
Mild
Pop CultureMarketingCommercials
Featured Examples
Enraged Snowmen Car Ads - Nissan Takes On Zombie Snowmen in the New 2014 Nissan Rogue Ad
SCORE 5
Warm 1,713 Clicks Pub: Jan 16, 14
Enraged Snowmen Car Ads
Nissan Takes On Zombie Snowmen in the New 2014 Nissan Rogue Ad
The undead takes a new spin when Nissan battles winter with the 2014 Nissan Rogue advertisement featuring zombie snowmen trying to cause corruption. The advertisement is clever and extremely... [More]
Extreme Zombie Grannies - Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
SCORE 4.2
Average 2,502 Clicks Pub: Apr 30, 12
Extreme Zombie Grannies
Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
Zonajobs, an organization that helps people looking for jobs, created a comical commercial that shows a granny repeatedly killed in extreme scenarios. Zonajobs humorously created this video that&#... [More]
Life-Saving Zombie Ads - Promote Heart Disease Awareness at The 'Undeading' This Halloween
SCORE 2.8
Mild 938 Clicks Pub: Oct 10, 12
Life-Saving Zombie Ads
Promote Heart Disease Awareness at The 'Undeading' This Halloween
Along with Agency59, the Heart and Stroke Foundation has twisted the typical murderous brain-sucking zombies into life-savers in The Undeading campaign. An outbreak began this past September,... [More]
Canadian Zombie Commercials - Canadian Film Fest Shows the Difficulties for Actors in the North
SCORE 3.4
Mild 558 Clicks Pub: Mar 15, 14
Canadian Zombie Commercials
Canadian Film Fest Shows the Difficulties for Actors in the North
The 2014 Canadian Film Fest will be underway in just over a week, and to promote this event the company recently released ‘It’s Hard Being a Canadian Actor.’ Especially if you’... [More]
Apocalypse-Worthy Battery Ads - This DieHard Battery is Your Best Bet in Case of a Zombie Attack
SCORE 2
Untested 502 Clicks Pub: Oct 22, 13
Apocalypse-Worthy Battery Ads
This DieHard Battery is Your Best Bet in Case of a Zombie Attack
This DieHard Battery advertisement pits its car battery against one of the most popular and unruly monsters of the moment: zombies. The creative ad by ‘Y&R Midwest’ shows a couple... [More]
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