A reluctance to face personal fears prompts alternative methods of confrontation
Implications - With societal pressure for success often resulting in immense fears of failure, challenging tasks and fearful obstacles are continuously halted by inherent worries of inadequacy. As a method to tackle fears in a more subdued manner, consumers are turning to frightful imagery as a method to face personal terrors in a way that feels safe and unthreatening. The use of eerie references in media reflects a consumer demand for marketing approaches that help temper personal anxieties.
Trend Themes
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Confronting Fear with Humor — Consumers are turning to comical depictions of fearful situations, encouraging brands to use humor to tackle anxieties.
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Turning Scary Imagery on Its Head — Brands are taking traditionally scary images and making them positive or helpful, providing a unique way to approach product advertisements.
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Zombie-mania — Zombies continue to be a popular cultural phenomenon, inspiring creative marketing campaigns from brands of all industries.
Industry Implications
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Marketing and Advertising — Brands have an opportunity to tackle consumer anxiety and promote products in unique, humorous ways.
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Film and Entertainment — The continued popularity of zombie culture provides an opportunity for creative and comedic film and entertainment productions.
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Automotive and Technology — Brands in the automotive and technology industries can use imagery from zombie culture to promote their products in exciting and captivating ways.
5 Featured, 42 Examples:
242,507 Total Clicks
Date Range:
Apr 12 — Mar 14
Trending:
Mild
Consumer Insight Topics:
