Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Holistic
Frolic
Going for a nature over nurture approach, toys encourage floor play.
3.0
Trend score
Trend
What is the Holistic Frolic trend?
Holistic Frolic: The majority of toys encourage children to sit up or stand in order to aid the development process, but a growing movement of designs that speak to a child's inherent desire to remain close to the floor are allowing development to happen more naturally as opposed to being forced. This holistic approach to play satisfies parental demand for an ecological ethos when it comes to childrearing that encourages nature over nurture instead of heavily manufactured experiences.
Trend themes
Themes within the Holistic Frolic trend
Three behaviours holding the trend together01
Nature-Centric Toys
Toys are being designed to fulfill the inherent desire of children to remain close to the ground, rather than forcing them to sit up or stand.
02
Multi-Functional Kids Products
A growing movement of designs that offer several functions, such as folding blankets that can transform into a plush toy and soft surfaces for playtime that turn into hidden toy boxes.
03
Multi-Sensory Toys
Designs that combine lights and sounds to create the most restful and relaxing environments for kids to fall asleep in.
Industry implications
What the Holistic Frolic trend means for industry
Where the trend changes the playbookFor
Toy Industry
Manufacturers of imaginative and nature-centric toys can benefit from this trend by creating designs that satisfy parental demand for ecological ethos and encourage nature over nurture.
For
Home Decor and Furnishing Industry
This trend opens up opportunities for designers to create multi-purpose products that cater to the space-conscious, environmentally-friendly, and minimalist consumer who values style, functionality, and sustainability in their homes.
For
Audio and Visual Technology Industry
This trend offers opportunities for tech companies to create innovative, interactive, and sensory-centered toys and apps that evoke positive emotions and contribute to childhood development.
Trend signals
Trend signals for Holistic Frolic
Trend score 3.0 out of 10, from popularity 38%, activity 44%, freshness 8%.
Popularity38%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Holistic Frolic trend
6 featured examples from Mar 12, 2013 to Feb 20, 2014CategoryArt & Design
Furlable Fabric Toy Boxes
Polimata Provides a Soft Surface for Play and a Place to Stash Trinkets
The Polimata targets the children's toy market, presenting opportunities for other companies to incorporate multifunctional designs into new products.
CategoryArt & Design
Cushiony Critter Seating
These Funny Animal Bean Bag Chair Designs are Playful & Safari-Inspired
Opportunity for disruptive innovation within the furniture manufacturing industry to create unique and playful animal-themed seating options.
CategoryLife-Stages
Colossal Coloring Pages
These Big Coloring Pages are Perfect for Play Dates
Scope for creating large-scale coloring products that enhance group play experiences.
CategoryLife-Stages
Multi-Sensory Turtle Toys
Cloud b's Twilight Turtle Tunes Helps to Provide a Restful Sleep
The children's toy industry can benefit from developing more toys that utilize multi-sensory inputs to create a more immersive and educational experience.
CategoryLife-Stages
Cozy Campfire Plushies
These Playfully Stuffed Fire Logs Bring the Warmth of Outdoor Living Inside
Opportunity for home decor companies to create unique and cozy products that enhance the ambiance of living spaces.
CategoryLife-Stages
Fantastical Folding Blankets
The Playful Bird Blanket Folds From Flat to Fluttering in Seconds
The integration of blankets and plush toys opens up new possibilities for creative and engaging children's toys.
