This DieHard Battery advertisement pits its car battery against one of the most popular and unruly monsters of the moment: zombies.
The creative ad by 'Y&R Midwest' shows a couple frantically trying to escape a hoard of zombies. When they reach a very tall fence, the agile man is able to easily climb over it and get into a car, leaving the woman in the hands of the undead mob.
Fortunately for her, the chain link fence falls over and she is able to run to another vehicle. This vehicle is equipped with a DieHard Battery and she is able to make a safe getaway. As DieHard notes, this clever commercial promotes "a reliable battery that can stand the test of time. And the dead."