This DieHard Battery advertisement pits its car battery against one of the most popular and unruly monsters of the moment: zombies.
The creative ad by 'Y&R Midwest' shows a couple frantically trying to escape a hoard of zombies. When they reach a very tall fence, the agile man is able to easily climb over it and get into a car, leaving the woman in the hands of the undead mob.
Fortunately for her, the chain link fence falls over and she is able to run to another vehicle. This vehicle is equipped with a DieHard Battery and she is able to make a safe getaway. As DieHard notes, this clever commercial promotes "a reliable battery that can stand the test of time. And the dead."
Key Themes Behind This Trend
- Apocalyptic Advertising
- Opportunity for companies to create creative and humorous ads that cater to customers' fears and interests.
- Survivalist Marketing
- Promoting practicality and utility of products in extreme or unlikely situations.
- Monster-centric Campaigns
- Focusing on popular mythical creatures to grab attention and use nostalgia to increase sales.
Where This Applies
- Automotive
- Opportunity to market car batteries as dependable and necessary during worst-case scenarios.
- Entertainment
- Opportunity for TV shows, movies, and video games to collaborate with related products in cross-promotions.
- Sporting Goods
- Marketing items that cater to survivalists and camping enthusiasts who prioritize having reliable gear.
