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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Abstract Rebranding

Notable brands are turning to artistic imagery to stay relevant

Implications - While establishing an iconic brand image and logo is key to maintaining consumer loyalty and recognition, sticking to traditional imagery often results in buyers looking elsewhere for more enticing and inventive aesthetics. In an attempt to preserve and expand consumer interest, iconic brands are rebranding their classic logos for more abstract imagery, combining artistic influences with the need to expand beyond conventional designs.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
246,869 Total Clicks
Date Range:
Mar 14 — Sep 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Party Spring Water Packaging
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
Natural spring water is one of the most essential of all beverages to life, but unfortunately it doesn’t actually have a lot of personality—however, this can be seen as a positive,... MORE
Aesthetic Retail Makeovers
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
Appointed as Creative Director in 2014, Marissa Webb recently revealed the first Banana Republic location to reflect her redirected vision for the brand. The newly minted Flatiron retail space is... MORE
Effervescent Perfume Packaging
Effervescent Perfume Packaging
New Packaging for the Revlon Charlie Fragrances Revives a Classic
In preparation for the relaunch of the Revlon “Charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding Revlon’s iconic... MORE
Designer College Rebrands
Designer College Rebrands
Parsons New School for Design Has a New Look Thanks to Pentagram
Parsons the New School for Design in New York City’s Greenwich Village recently unveiled its branding overhaul envisioned by Pentagram. The result is a starkly branded red and white experience... MORE
Reimagined Image Ads
Reimagined Image Ads
These Samsung NX mini Camera Ads Transform Self Portraits into Selfies
Transitioning the selfie functionality of its latest piece of photography equipment into an artistic quality, these Samsung NX mini Camera ads reimagine famous self-portraits as selfies. The new... MORE
play_circle_filled Designer Water Vessels
Designer Water Vessels
This evian Water Bottle Logo and Shape Were Created by Alexander Wang
Fashion designer Alexander Wang conceived this elegant and sophisticated evian water bottle branding. The bottle itself has been transformed from a silo shape into a long-necked and curvaceous... MORE

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