Notable brands are turning to artistic imagery to stay relevant
Implications - While establishing an iconic brand image and logo is key to maintaining consumer loyalty and recognition, sticking to traditional imagery often results in buyers looking elsewhere for more enticing and inventive aesthetics. In an attempt to preserve and expand consumer interest, iconic brands are rebranding their classic logos for more abstract imagery, combining artistic influences with the need to expand beyond conventional designs.
Trend Themes
1. Abstract Rebranding - As established brands look to maintain consumer interest, they are pivoting towards more abstract imagery that combines artistic influences with unconventional designs.
2. Artistic Retail Experiences - As traditional brick-and-mortar retail struggles to maintain relevance, innovative brands are offering in-store experiences that are defined by vibrant installations and personalized touches.
3. Designer Product Packaging - Fashion designers are teaming up with beverage companies to create elegant, sophisticated bottles that differentiate their products from competitors.
Industry Implications
1. Fashion and Retail - As consumers demand more personalized and artistic retail experiences, there is a significant opportunity for fashion brands to differentiate themselves through in-store experiences and abstract branding.
2. Beverage Industry - As brands look to differentiate themselves from competitors, there is significant opportunity for innovation in product packaging and partnerships with fashion designers and artists.
3. Design Education - As design education evolves, there is considerable opportunity for institutions to rebrand and update their image to remain relevant and maintain their standing in the design community.
