Category
Lifestyle
Serial Snacking
Trend cluster
Category
Abstract
Rebranding
Notable brands are turning to artistic imagery to stay relevant.
3.8
Trend score
Trend
What is the Abstract Rebranding trend?
Abstract Rebranding: While establishing an iconic brand image and logo is key to maintaining consumer loyalty and recognition, sticking to traditional imagery often results in buyers looking elsewhere for more enticing and inventive aesthetics. In an attempt to preserve and expand consumer interest, iconic brands are rebranding their classic logos for more abstract imagery, combining artistic influences with the need to expand beyond conventional designs.
Trend themes
Themes within the Abstract Rebranding trend
Three behaviours holding the trend together01
Abstract Rebranding
As established brands look to maintain consumer interest, they are pivoting towards more abstract imagery that combines artistic influences with unconventional designs.
02
Artistic Retail Experiences
As traditional brick-and-mortar retail struggles to maintain relevance, innovative brands are offering in-store experiences that are defined by vibrant installations and personalized touches.
03
Designer Product Packaging
Fashion designers are teaming up with beverage companies to create elegant, sophisticated bottles that differentiate their products from competitors.
Industry implications
What the Abstract Rebranding trend means for industry
Where the trend changes the playbookFor
Fashion and Retail
As consumers demand more personalized and artistic retail experiences, there is a significant opportunity for fashion brands to differentiate themselves through in-store experiences and abstract branding.
For
Beverage Industry
As brands look to differentiate themselves from competitors, there is significant opportunity for innovation in product packaging and partnerships with fashion designers and artists.
For
Design Education
As design education evolves, there is considerable opportunity for institutions to rebrand and update their image to remain relevant and maintain their standing in the design community.
Trend signals
Trend signals for Abstract Rebranding
Trend score 3.8 out of 10, from popularity 57%, activity 50%, freshness 8%.
Popularity57%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Abstract Rebranding trend
6 featured examples from Apr 23, 2014 to Sep 10, 2015CategoryMarketing
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
Disruptive innovation opportunities include exploring new materials, shapes, and designs for water bottles.
CategoryMarketing
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
Retailers can leverage aesthetic retail makeovers to attract customers and differentiate themselves in a competitive market.
CategoryFashion
Effervescent Perfume Packaging
New Packaging for the Revlon Charlie Fragrances Revives a Classic
Effervescent packaging can provide opportunities to beautify cosmetics and fragrances, providing added value and versatility by appealing to a wider demographic.
CategoryArt & Design
Designer College Rebrands
Parsons New School for Design Has a New Look Thanks to Pentagram
The trend of algorithm-based typefaces and branding overhauls in the design industry presents an opportunity for graphic designers to stay current with emerging trends and technol…
CategoryMarketing
Reimagined Image Ads
These Samsung NX mini Camera Ads Transform Self Portraits into Selfies
Innovation potential in designing cameras with enhanced selfie functionality and features.
CategoryMarketing
Designer Water Vessels
This evian Water Bottle Logo and Shape Were Created by Alexander Wang
Fashion designers can collaborate with beverage brands to create stylish beverage containers that appeal to fashion-conscious consumers.
