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Abstract Rebranding

Notable brands are turning to artistic imagery to stay relevant

Implications - While establishing an iconic brand image and logo is key to maintaining consumer loyalty and recognition, sticking to traditional imagery often results in buyers looking elsewhere for more enticing and inventive aesthetics. In an attempt to preserve and expand consumer interest, iconic brands are rebranding their classic logos for more abstract imagery, combining artistic influences with the need to expand beyond conventional designs.

SCORE 4.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 52 Related: 205,222 Total Clicks

Date Range: Apr 14 - Sep 15

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Drinking Branding

Featured Examples

Party Spring Water Packaging - ENVI's Natural Spring Water Comes Packaged in Bright Bottles

SCORE 6.6

Warm 10,009 Clicks Pub: Jun 30, 14

Party Spring Water Packaging

ENVI's Natural Spring Water Comes Packaged in Bright Bottles

Natural spring water is one of the most essential of all beverages to life, but unfortunately it doesn’t actually have a lot of personality—however, this can be seen as a positive,... [More]

Aesthetic Retail Makeovers - A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand

SCORE 5.1

Warm 2,853 Clicks Pub: Apr 1, 15

Aesthetic Retail Makeovers

A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand

Appointed as Creative Director in 2014, Marissa Webb recently revealed the first Banana Republic location to reflect her redirected vision for the brand. The newly minted Flatiron retail space is... [More]

Effervescent Perfume Packaging - New Packaging for the Revlon Charlie Fragrances Revives a Classic

SCORE 4.7

Average 5,601 Clicks Pub: Apr 23, 14

Effervescent Perfume Packaging

New Packaging for the Revlon Charlie Fragrances Revives a Classic

In preparation for the relaunch of the Revlon “Charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding Revlon’s iconic... [More]

Designer College Rebrands - Parsons New School for Design Has a New Look Thanks to Pentagram

SCORE 3.1

Mild 1,040 Clicks Pub: Apr 2, 15

Designer College Rebrands

Parsons New School for Design Has a New Look Thanks to Pentagram

Parsons the New School for Design in New York City’s Greenwich Village recently unveiled its branding overhaul envisioned by Pentagram. The result is a starkly branded red and white experience... [More]

Reimagined Image Ads - These Samsung NX mini Camera Ads Transform Self Portraits into Selfies

SCORE 3.3

Mild 1,142 Clicks Pub: Dec 29, 14

Reimagined Image Ads

These Samsung NX mini Camera Ads Transform Self Portraits into Selfies

Transitioning the selfie functionality of its latest piece of photography equipment into an artistic quality, these Samsung NX mini Camera ads reimagine famous self-portraits as selfies. The new... [More]

SCORE 3

Mild 193 Clicks Pub: Sep 10, 15

Designer Water Vessels

This evian Water Bottle Logo and Shape Were Created by Alexander Wang

Fashion designer Alexander Wang conceived this elegant and sophisticated evian water bottle branding. The bottle itself has been transformed from a silo shape into a long-necked and curvaceous... [More]