Parsons the New School for Design in New York City's Greenwich Village recently unveiled its branding overhaul envisioned by Pentagram. The result is a starkly branded red and white experience has been hotly debated already, with most individuals torn between seeing the reinvigorated vision as revolutionary and as a waste of funding.
Given Parsons' reputation as one of the most relevant and influential design colleges, there is no doubt that such a massive overhaul would come under intense scrutiny from students, alumni and the design community.
Pentagram's rebrand for Parsons boasts an algorithm-based typeface and aims to "launch the school into the 21st century." The firm also updated the Parsons logo based on inspiration drawn from the college’s Joseph Urban building.
Designer College Rebrands
More Stats +/-
Aesthetic Retail Makeovers
Inclusive TV Rebranding
Wholehearted Airline Rebrands
Rebranding Company Images