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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Ritualized Collaboration

Brands expand the product lifestyle with 'aftermarket' mods

Implications - The days of singular products are numbered as the notion of co-branding and collaboration take center stage in the market. Iconic products or celebrity endorsements are pushing into new areas of marketing that ritualize two seemingly separate products. Creating a market where one seemingly requires the other to be complete, brands are evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
412,630 Total Clicks
Date Range:
Jun 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Designer Headphone Collaborations
Designer Headphone Collaborations
The Dr. Dre Alexander Wang Beats Produce the Sounds of Luxury
Iconic producer Dr. Dre teamed up with equally iconic designer Alexander Wang to put out the Dr. Dre and Alexander Wang Beats. The Beats by Dr. Dre audio accessories have undergone a lavish... MORE
Stemware-Inspired Cups
Stemware-Inspired Cups
The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
An oenophile will tell you that the shape of a drinking vessel does effect the experience of consuming it, so the Coca-Cola + Riedel Glass was designed to optimize the act of sipping back the... MORE
Beer-Branded Denim
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
A collaboration between Heineken and Japanese fashion brand ‘NEIGHBORHOOD’ created the Heineken100 Denim Collection. It’s common for t-shirts to bear logos for beer brands, but... MORE
Superstar Back-to-School Bundles
Superstar Back-to-School Bundles
Beyonce Teams Up with STATE for a Line of School Supplies
The line of school supplies by Beyonce is just what every young fan will be begging their parents for before the new year begins. As fierce as the super star herself is, the school supplies... MORE
Superhero Skincare Brandings
Superhero Skincare Brandings
Kiehl's Facial Fuel Heavy Lifting Cream is Captain America-Approved
In an effort to help hyper-masculinize the product, the Kiehl’s Facial Fuel Heavy Lifting moisturizer is being marketed with a customized Captain America campaign complete with a one-of-a-kind... MORE
Boy Band Cosmetic Collections
Boy Band Cosmetic Collections
This One Direction Makeup Collection References Popular Songs
The ‘Little Things’ One Direction Makeup line is an adorable way for fans of the boy band to fuel their obsession of Harry, Liam, Louis, Niall and Zayn. The collection of lipsticks,... MORE
Commemorative Celebrity Fragrances
Commemorative Celebrity Fragrances
This Unisex Perfume Pays Tribute to Late Singer Aaliyah
Fragrance company ‘Xyrena’ is set to launch a unisex perfume that honors the life of R&B superstar Aaliyah. While celebrity-made perfumes are nothing new, it is highly unusual for a... MORE
Famous DJ Skateboard Art
Famous DJ Skateboard Art
Girl Skateboards and Ed Banger Records Team up to Create Awesome Art
The wonderful minds at Girl Skateboards teamed up with the ridiculously talented French record label Ed Banger to create some awesome new decks. The collaboration was sparked by Girl Skateboards&#... MORE

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Beachy Celebrity Fragrances
Beachy Celebrity Fragrances
This New Scent from Jennifer Aniston is the Perfect Summer Perfume
Delicate Celebrity Perfumes
Delicate Celebrity Perfumes
The Britney Spears Fantasy Intimate Edition Fragrance is Feminine
Songstress Homage Apparel
Songstress Homage Apparel
Etsy's Trademarkz Shop Boasts Looks that Celebrate Late Singer Aaliyah
Luxurious Leather Backpacks
Luxurious Leather Backpacks
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Cinematic Reptile Backpacks
Cinematic Reptile Backpacks
These Teenage Mutant Ninja Turtles Backpacks are Super Boisterous
Parisian Pencil Cases
Parisian Pencil Cases
Anthropologie's Parisienne Stationary Accessories are Classically Elegant
Galactic Droid Backpacks
Galactic Droid Backpacks
These R2-D2 Backpacks is Perfect for Fans of the Star Wars Saga
Pop Diva Coloring Books
Pop Diva Coloring Books
The 90s Pop Divas Coloring Book From TeamArt is Made for Adults
Nostalgic Television Show Backpacks
Nostalgic Television Show Backpacks
The Oscar the Grouch Pack Features a More Stylish Grouch
Sweetly Scented Writing Utensils.
Sweetly Scented Writing Utensils.
The Snifty Scented Pens Make for Delicious Documents
Materializing Ice Merchandizing
Materializing Ice Merchandizing
The Coca-Cola Chill Activated Can Indicates the Drink's Ideal Temp
play_circle_filled Convenient Countertop Beer Dispensers
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The Heineken Sub Allows People to Enjoy Draft Beers at Home
Crystal-Encrusted Earphones
Crystal-Encrusted Earphones
These Jeweled Headphones are Covered in Gold Swarovski Crystals
Plastic Pint-Like Packaging
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Crystal Encrusted Headsets
Crystal Encrusted Headsets
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Etched Glass Map Pints
Etched Glass Map Pints
Never Get Lost Again Using These Fun Beer Glasses with Streetmaps
Cute Critter Paper Clips
Cute Critter Paper Clips
This Animal Stationary is from DCI and is Ideal for Back to School
Sport Equipment-Making Notebooks
Sport Equipment-Making Notebooks
The Crumple Ball Notepad Makes Throwing Away Paper a Sport
Beer-Inspired Kicks
Beer-Inspired Kicks
The Mark McNairy and Heineken Collaboration Has Created Great Shoes
Customizable Composition Notebook Cups
Customizable Composition Notebook Cups
The Composition Notebook Mug is a Great Gift for Teachers
play_circle_filled Veggie-Styled Music Blasters
Veggie-Styled Music Blasters
The Beets by OrigAudio Play Deliciously Nutritious Sound
Architectural Skateboard Photos
Architectural Skateboard Photos
Rodrigues’s Skateboard Photography is Full of Angles
Transparent Illuminating Boards
Transparent Illuminating Boards
These Designs from Sunset Skateboards are Fun and Flashy
Humanimal Skateboard Art
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Andrey Flakonkishochki’s Red Bull Skate Arcade Art is Eccentric
Surreal Spectral Skateboards
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The 'Ghost Skateboard' Lets You Cruise Down Streets Like a Phantom
Skate Park Editorials
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The ELLE Hungary August 2013 Photoshoot Stars a Sporty Chic Kate Kondas
Beer Brand Travel Experiments
Beer Brand Travel Experiments
Departure Roulette Participants Board Plane to Unkown Places
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Exploding Ink Security Tags
Anti-Theft Collar Prevents Petty Theft from Bar Patrons
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play_circle_filled Phone-Charging Headphones
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These Solar Powered Headphones Can Charge a Smartphone
Boy Band-Inspired Perfumes
Boy Band-Inspired Perfumes
The One Moment Fragrance Channels the Bubbly Music of One Direction
Collaboration Beat Blasters
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Milkcrate Athletics x Beats by Dre Headphones Are Limited to 30 Pairs
play_circle_filled Dapper Skateboarder Menswear
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Tony Kelly Shoots Stylish Gentlemen Skating Backyard Pools
play_circle_filled Longboard Strollers
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Only Sure-Footed Parents Should Attempt Pushing Kids with This Device
play_circle_filled Chair-Scavenging Campaigns
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The Seat Promotion by Heineken Initiates a Race for Wembley Tickets
play_circle_filled Remixed Brewery Branding (UPDATE)
Remixed Brewery Branding (UPDATE)
Heineken Beer Celebrates Its Newest Bottle Design for 2014
Dual-Purpose Drinking Glasses
Dual-Purpose Drinking Glasses
Enjoy a Pint and Have a Shot With the Same Cleverly Designed Glass
Paint-Splattered Headphones
Paint-Splattered Headphones
These 'Dre Solo HD Headphones' Feature Graffiti Artist 'Futura 2000'
Bluetooth Beer Boxes
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
Remixed Brewery Branding
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
Battered Ballerina Skate Decks
Battered Ballerina Skate Decks
Henry Leutwyler's Skateboards Depict Grace and Grit
Surround Sound Wireless Earphones
Surround Sound Wireless Earphones
Jabra Revo Wireless Headphones Focus on an Overall Experience
Portable Audio Amps
Portable Audio Amps
The B&O Play Automotive is a Clever Investment in Versatility
Couture Celebrity Fragrance Films
Couture Celebrity Fragrance Films
The Dior La Vie En Rose Montage Features Natalie Portman
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Record Label Beer Bottles
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Affordable Foldable Headphones
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The One Direction Wonderland Magazine Editorial Pleases Fans
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Graffiti Cosmetic Collaborations
Kiehl's x Kenny Scharf Team Up for a Holiday Season Collection
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Undead Smooched Pint Glasses
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Wrong Direction Sing for Mitt Romney's Full Disclosure
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Katy Perry's 'California Girls' is Covered by The Pet Collective
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One Direction Opens a Toronto 1D World Location
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Digit-Imprinted Drinking Glasses
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Tweenage Heartthrob Competitors
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