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Ritualized Collaboration

Brands expand the product lifestyle with 'aftermarket' mods

Implications - The days of singular products are numbered as the notion of co-branding and collaboration take center stage in the market. Iconic products or celebrity endorsements are pushing into new areas of marketing that ritualize two seemingly separate products. Creating a market where one seemingly requires the other to be complete, brands are evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
Trend Themes
1. Collaboration Marketing - The trend of collaborating two seemingly separate products to create a market where one seemingly requires the other is rapidly gaining popularity, evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
2. Celebrity Endorsement - Partnering with celebrities, especially trending pop icons, is a powerful way for brands to better appeal to young fans and drive sales, providing an opportunity to market products in creative ways that generate unique and share-worthy brand experiences for consumers.
3. Personalized Collaborations - Personalizing collaborations, such as customizing products with a theme, lets brands create new and exclusive products that stand out from the competition, attract consumer attention, strengthen brand loyalty and reinforce their unique identity in the market.
Industry Implications
1. Fashion and Apparel - Collaborations and celebrity endorsements in the fashion industry continue to thrive, with established brands partnering with celebrities to create new targeted collections aimed at the younger demographic.
2. Entertainment - From music to movies, the relationship between Hollywood stars and companies to develop celebrity-branded products has proven a successful trend, with brands working to create unique and personalized products that appeal to fans, creating a more dynamic shopping experience.
3. Lifestyle and Personal Care - Brands are focusing on product bundling and targeting specific groups to develop unique and personalized product lines, presenting an opportunity to create new customer segments and strengthen relationships with existing customers.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
454,908 Total Clicks
Date Range:
Jun 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Designer Headphone Collaborations
Designer Headphone Collaborations
The Dr. Dre Alexander Wang Beats Produce the Sounds of Luxury
Iconic producer Dr. Dre teamed up with equally iconic designer Alexander Wang to put out the Dr. Dre and Alexander Wang Beats. The Beats by Dr. Dre audio accessories have undergone a lavish... MORE
Stemware-Inspired Cups
Stemware-Inspired Cups
The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
An oenophile will tell you that the shape of a drinking vessel does effect the experience of consuming it, so the Coca-Cola + Riedel Glass was designed to optimize the act of sipping back the... MORE
Beer-Branded Denim
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
A collaboration between Heineken and Japanese fashion brand ‘NEIGHBORHOOD’ created the Heineken100 Denim Collection. It’s common for t-shirts to bear logos for beer brands, but... MORE
Superstar Back-to-School Bundles
Superstar Back-to-School Bundles
Beyonce Teams Up with STATE for a Line of School Supplies
The line of school supplies by Beyonce is just what every young fan will be begging their parents for before the new year begins. As fierce as the super star herself is, the school supplies... MORE
Superhero Skincare Brandings
Superhero Skincare Brandings
Kiehl's Facial Fuel Heavy Lifting Cream is Captain America-Approved
In an effort to help hyper-masculinize the product, the Kiehl’s Facial Fuel Heavy Lifting moisturizer is being marketed with a customized Captain America campaign complete with a one-of-a-kind... MORE
Boy Band Cosmetic Collections
Boy Band Cosmetic Collections
This One Direction Makeup Collection References Popular Songs
The ‘Little Things’ One Direction Makeup line is an adorable way for fans of the boy band to fuel their obsession of Harry, Liam, Louis, Niall and Zayn. The collection of lipsticks,... MORE
Commemorative Celebrity Fragrances
Commemorative Celebrity Fragrances
This Unisex Perfume Pays Tribute to Late Singer Aaliyah
Fragrance company ‘Xyrena’ is set to launch a unisex perfume that honors the life of R&B superstar Aaliyah. While celebrity-made perfumes are nothing new, it is highly unusual for a... MORE
Famous DJ Skateboard Art
Famous DJ Skateboard Art
Girl Skateboards and Ed Banger Records Team up to Create Awesome Art
The wonderful minds at Girl Skateboards teamed up with the ridiculously talented French record label Ed Banger to create some awesome new decks. The collaboration was sparked by Girl Skateboards&#... MORE

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