Trend cluster
Category

Cushioned
Infancy

Infant recliners provide comfort while safely grounded on the floor.

Space-Saving Baby FurnitureFunambulist Children's FurnitureCozy Infant SeatsTablet-Integrated Baby SeatsBulky Baby Recliners

Trend

What is the Cushioned Infancy trend?

Cushioned Infancy: With newborns often requiring constant attention and care, finding ways to keep toddlers safely occupied without consistent watch can be challenging. In attempts to provide infants with a secure place to sit and nap, consumers are turning to recliners that are conveniently grounded on the floor, combining cushiony furnishings with the need to provide a more soothing way to securely occupy children.

Trend themes

Themes within the Cushioned Infancy trend

Three behaviours holding the trend together
01

Floor-based Infant Recliners

Consumers are looking for floor-based infant recliners that provide a secure place for infants to sit and nap.

02

Space-Saving Baby Furniture

Companies like Bloom are focusing on design and style with furniture that is mindful of square footage and adaptable to small spaces, providing disruptive innovation opportunities for small-space baby furniture.

03

Tablet-Integrated Baby Seats

The iPad Apptivity Chair by Fisher-Price allows infants to interact with hi-tech of ipads leading to disruptive innovation opportunities for connectivity-based child products.

Industry implications

What the Cushioned Infancy trend means for industry

Where the trend changes the playbook
For

Baby Furniture

The baby furniture industry can capitalize on the trend for innovative furniture designs for infants, including products such as space-saving furniture and the Babylounge rocking chair for young children.

For

Technology

The technology industry could develop interactive baby seats and devices that allow young children to interact with hi-tech products, including products such as the iPad Apptivity Chair.

For

Childcare

Childcare professionals can keep up with the demand for innovative products and technology by embracing new trends and creating new opportunities to innovate within the childcare industry.

Trend signals

Trend signals for Cushioned Infancy

Trend score 4.3 out of 10, from popularity 60%, activity 62%, freshness 8%.

Popularity60%
Activity62%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Cushioned Infancy trend

6 featured examples from Aug 10, 2009 to Feb 22, 2014