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Generous Couture

Charitable apparel seeks to promote social good in a modern manner

Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 99 Examples:
843,900 Total Clicks
Date Range:
Jul 12 — Sep 14
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Charitable Holiday Pullovers (UPDATE)
Charitable Holiday Pullovers (UPDATE)
Tipsy Elves Ugly Christmas Sweaters Give Back
Perhaps there is no better way to combine getting all bundled up in a festive sweater, coming together with family and friends, and spreading some holiday cheer than with a seasonal, novelty knit... MORE
Charitable Rapper Apparel
Charitable Rapper Apparel
Akomplice's Clothing Line Funds Music Education for Kids
Teaming up with J-Dilla and Joey Bada$$, Akomplice creates a line of charitable rapper apparel that keeps the arts alive in inner-city communities. Funding music education programs for kids, the... MORE
Principled Children's Fashion
Principled Children's Fashion
Tiny Revolutionary Creates Kids Tees with Positive Messages
Tiny Revolutionary is a social business founded by a couple. After the adoption of their daughter, the two were inspired and realized the power that children possess to change the world. The... MORE
One-for-One Backpacks
One-for-One Backpacks
Schoolbags Follows the Popular TOMS Shoes Model
The Schoolbags for Kids website looks almost like a cartooned computer game for children. And that’s not a bad thing. The brand’s backpack designs follow along in the fun and playful... MORE
Conservationist Kids Clothing
Conservationist Kids Clothing
SpeeZees Donates $1 for One Tee Shirt to Prevent Animal Endangerment
SpeeZees is a youth-focused social enterprise that protects wildlife and prevents animal endangerment. The organization will donate $1 for every tee shirt sold to save animals including the Northern... MORE
Charitable Children's Collections
Charitable Children's Collections
The H & M 'All for Children' Line Donates Proceeds to UNICEF
The H & M ‘All for Children’ collection is a collaborative effort between the Swedish clothing label and UNICEF. The teams have joined forces in an effort to protect the rights of... MORE
Luxurious Socially Conscious Tees
Luxurious Socially Conscious Tees
Yoox.com’s Socially Conscious Apparel Gives Fashion a Kind
Killing two birds with one stone, Yoox.com released socially conscious apparel tees to celebrate the release of its website in China and to help out a charity called Fashion for Relief. With the... MORE
Charitable Geek Sweaters
Charitable Geek Sweaters
This Apple Sweater is Perfect for Kids of the Digital Age
If your kids are already using a Mac or an iPad, this apple sweater will fit perfectly in their wardrobe. While people could associate this comfy sweater with the delicious fruit, in the age of... MORE
One-for-One Kids' Clothes
One-for-One Kids' Clothes
The Out of Print Baby Bodysuits Use the Same Stories
If you’re familiar with the brand itself, the images and stories plastered on the Out of Print Baby Bodysuits are probably the same that you’re used to: Le Petit Prince, The Very Hungry... MORE
Teen Bullying Awareness Tees
Teen Bullying Awareness Tees
Bluenotes Unveils its 2013 Limited Edition Tee for Kids Help Phone
Canadian fashion brand Bluenotes teamed up with Kids Help Phone to design a limited edition tee with the intention of raising funds and awareness about teen issues. Helping teens get educated about... MORE
Charitable Research T-Shirts
Charitable Research T-Shirts
The Kelly Klein x ATM Art Basel Collection is Benevolent
The Kelly Klein x ATM collection has been released in anticipation of the Art Basel Miami beach event, an exclusive show focused on modern and contemporary work. This special edition line has been... MORE
Charitable Hurricane Tees (UPDATE)
Charitable Hurricane Tees (UPDATE)
The Manhattan Blackout Tee by Sebastian Errazuriz is Endearing
In wake of Hurricane Sandy and the electrical outages of the east coast, the Manhattan Blackout Tee by Sebastian Errazuriz is a darling street style piece. The t-shirt is white in color and is dip-... MORE

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play_circle_filled Surprisingly Charitable Magic Tricks
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play_circle_filled Sheltering Charity Billboards
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