Generous Couture

Charitable apparel seeks to promote social good in a modern manner

Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
SCORE 6.2
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557,293 Total Clicks
Jul 12 - Sep 14
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FashionCharitySocial Good
Featured Examples
Charitable Holiday Pullovers (UPDATE) - Tipsy Elves Ugly Christmas Sweaters Give Back
SCORE 7
Warm 21,813 Clicks Pub: Nov 25, 12
Charitable Holiday Pullovers (UPDATE)
Tipsy Elves Ugly Christmas Sweaters Give Back
Perhaps there is no better way to combine getting all bundled up in a festive sweater, coming together with family and friends, and spreading some holiday cheer than with a seasonal, novelty knit... [More]
Charitable Rapper Apparel - Akomplice's Clothing Line Funds Music Education for Kids
SCORE 6.8
Warm 3,537 Clicks Pub: Sep 16, 14
Charitable Rapper Apparel
Akomplice's Clothing Line Funds Music Education for Kids
Teaming up with J-Dilla and Joey Bada$$, Akomplice creates a line of charitable rapper apparel that keeps the arts alive in inner-city communities. Funding music education programs for kids, the... [More]
Principled Children's Fashion - Tiny Revolutionary Creates Kids Tees with Positive Messages
SCORE 5.9
Warm 9,824 Clicks Pub: Jul 8, 12
Principled Children's Fashion
Tiny Revolutionary Creates Kids Tees with Positive Messages
Tiny Revolutionary is a social business founded by a couple. After the adoption of their daughter, the two were inspired and realized the power that children possess to change the world. The... [More]
One-for-One Backpacks - Schoolbags Follows the Popular TOMS Shoes Model
SCORE 6.1
Warm 8,405 Clicks Pub: Jan 12, 13
One-for-One Backpacks
Schoolbags Follows the Popular TOMS Shoes Model
The Schoolbags for Kids website looks almost like a cartooned computer game for children. And that’s not a bad thing. The brand’s backpack designs follow along in the fun and playful... [More]
Conservationist Kids Clothing - SpeeZees Donates $1 for One Tee Shirt to Prevent Animal Endangerment
SCORE 5.9
Warm 3,598 Clicks Pub: Aug 9, 13
Conservationist Kids Clothing
SpeeZees Donates $1 for One Tee Shirt to Prevent Animal Endangerment
SpeeZees is a youth-focused social enterprise that protects wildlife and prevents animal endangerment. The organization will donate $1 for every tee shirt sold to save animals including the Northern... [More]
Charitable Children's Collections - The H & M 'All for Children' Line Donates Proceeds to UNICEF
SCORE 3.9
Mild 3,404 Clicks Pub: Oct 24, 12
Charitable Children's Collections
The H & M 'All for Children' Line Donates Proceeds to UNICEF
The H & M ‘All for Children’ collection is a collaborative effort between the Swedish clothing label and UNICEF. The teams have joined forces in an effort to protect the rights of... [More]
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