The H & M 'All for Children' collection is a collaborative effort between the Swedish clothing label and UNICEF. The teams have joined forces in an effort to protect the rights of kids living in India's Tamil Nadu region where cotton production is the primary source of income.
25% of the proceeds from All for Children will be used to establish proper education systems in Tamil Nadu. The adorable line is modeled after the artwork in the 'Daisy & Leon' book, taking notes from its drawings of bunnies and elephants.
The line is catered to a 1-8 year old demographic. Young boys and girls will look chic in the waffle knit sweaters, paisley-patterned pea coats and bright stockings. And while the ensembles are up to date, the best aspect comes from H & M's benevolence.