Pop culture clothing is an important segment of street fashion, and children are no exception to this. While some parents may object to their little ones sporting branded material from their favorite television shows, in today's age it is almost impossible to escape.
Pop culture clothing for kids falls into two main camps: current references and references their parents will enjoy. This includes branded Apple baby onesies on one hand, and Despicable Me poolside costumes on the other. Of course, some shows like The Simpsons and Sesame Street are timeless and long running. This can be seen not just in t-shirts, but in footwear as well.
Science fiction plays an important role, with baby Star Wars jumpers for example. In addition to pop culture clothing, many accessories for youth are referential or branded as well.
- Gen Z
- Millennial
- Gen X
- Gen Alpha (primary audience)
