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Superhero-Laden Sportswear

The Addict x Marvel Capsule Collection Takes Flight

— February 8, 2013 — Fashion
The Addict x Marvel capsule collection is a full series of licensed t-shirts and pull-over sweaters for kids and adults alike.

The comfortable and affordable sportswear has taken iconic images and adorned them on casual apparel. Superheros included on the merchandise include Spiderman, the Hulk, Iron Man and Thor. Each tee and sweatshirt comes with a signature design that includes a cartoon version of the graphic novel characters and their name emblazoned above or below it. This fantastic line of Marvel merchandise speaks to the superhero lover in all of us and regardless of who your favorite is, there is a garment for you. The capsule collection features a full range of sizes and colors for all.

The Addict x Marvel capsule collection is graphic, casual and ready to fight crime.
Trend Themes
1. Licensed Apparel - The Addict x Marvel capsule collection demonstrates the trend of incorporating licensed characters into apparel, offering opportunities for collaborations with popular franchises.
2. Superhero Fashion - The collection taps into the trend of superhero-themed fashion, signaling potential for innovative designs that combine fandom with style.
3. Cartoonized Graphics - The use of cartoon versions of the graphic novel characters highlights the trend of cartoonized graphics, presenting opportunities for engaging and playful designs.
Industry Implications
1. Apparel Retail - The Addict x Marvel capsule collection showcases the potential for collaborations in the apparel retail industry, leveraging licensed characters to attract customers.
2. Children's Fashion - The collection's availability in a full range of sizes positions it within the children's fashion industry, suggesting opportunities for innovative superhero-themed clothing for kids.
3. Merchandise Licensing - The partnership between Addict and Marvel demonstrates the potential in the merchandise licensing industry, showcasing how licensed characters can be incorporated into various products.
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