In wake of Hurricane Sandy and the electrical outages of the east coast, the Manhattan Blackout Tee by Sebastian Errazuriz is a darling street style piece. The t-shirt is white in color and is dip-dyed in black ink to accentuate the electrical failure during the New York City blackout. The New York City subway system is printed on the front to add a special connection with the consumer. All profits of the t-shirt go straight to Hurricane Sandy relief programs around the country.
The inspiration for this particular design comes from Sebastian Errazuriz seeing a water line mark on the wall of his flooded Chelsea gallery. The shirt is made of 100 percent real cotton.
What's Driving This Trend
- Charitable Fashion
- Opportunity to incorporate charitable donations in fashion industry through disaster-related items.
- Dip-dyeing Technique
- Dip-dyeing textile technique gaining popularity in streetwear due to its unique visual appeal.
- Localized Fashion
- Clothing items featuring local landmarks or events growing in popularity for consumers seeking personal connections with their apparel.
Who This Affects Most
- Fashion
- Fashion businesses can incorporate charitable initiatives in response to natural disasters.
- Textile
- Textile companies can explore new dyeing techniques such as dip-dyeing to create visually appealing products.
- Tourism
- Tourism industry can capitalize on localized apparel products featuring popular landmarks or events in the area.
