Interactive marketing campaigns allow consumers to relate to products and have first-hand experience in handling certain items. Trend Hunter’s Shiori Mine discusses her favorite interactive advertising trend, the Nissan LEAF exhibition, in her latest interview. The campaign was used to promote Nissan’s latest electrical car, so the company posed the question: what would happen to all the petrol stations if these types of autos became commonplace?
The answer, according to Nissan’s interactive campaign, is anything and everything. From golf mini-puts to miniature pianos, these stations have the potential to become whatever you imagine, gas-free. Other than interactive marketing campaigns, Shiori also has a love for fashion. During this Trend Hunter interview, she discusses how this industry inspires and motivates her to achieve more in everyday life.