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Playful Imitation

Adults turn to modern toy recreations to merge play with media awareness

Implications - With societal demands for maturity and sophistication continuously placed upon adults, the need for more youthful, carefree activities becomes essential for those seeking a link to their childhood. Offering a playful outlet for adult consumers, pop culture recreations that utilize infamous children’s toys like LEGO allow individuals to blend youthful tendencies with the mature desire to stay culturally connected.
Trend Themes
1. Reimagining Popular Culture with LEGO - LEGO recreations of pop culture and media phenomena, such as famous video games and TV shows, offer a fun way for individuals to connect to their childhood alongside their mature appreciation of contemporary popular culture.
2. Celebrity Selfie Recreations - Recreating popular culture phenomena, like Ellen DeGeneres' famous Oscar selfie, provide a postmodern, ironic tribute to these events and their cultural value.
3. Crossover Popular Culture with Playful Aesthetic - The playful imitation of famous children's toys like LEGO allows individuals to merge their media awareness with their desire for youthful, carefree activities.
Industry Implications
1. Toy Industry - Companies can capitalize on the emerging trend of LEGO recreations by creating toy models specifically for adult fans who enjoy the media they are based upon and seek a lighthearted outlet that allows them to connect with their childhood.
2. Entertainment Industry - Using LEGO to create playful recreations of popular media franchises can expose consumers to a new, fun twist on the franchise and increase brand awareness, loyalty and nostalgia.
3. Art and Culture Industry - Interacting and mounting exhibits that feature playful LEGO recreations of pop culture icons can inspire conversation, debate and creativity among art lovers and creators who enjoy engaging in playful, lighthearted cultural critiques.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 39 Examples:
258,354 Total Clicks
Date Range:
Jan 14 — Mar 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Inflated Oscars Selfie Recreations
Inflated Oscars Selfie Recreations
This Artist Turned Ellen's Oscar Selfie into Balloon Art
The Oscars may be over, but Ellen DeGeneres famous celebrity Oscars selfie that broke Twitter from all the retweets is still all we want to talk about. We’ve already seen the LEGO version, the... MORE
LEGO Sitcom Recreations
LEGO Sitcom Recreations
This Series Re-Imagines the Seinfeld Cast as LEGO Pieces
This series, depicting Seinfeld as LEGO minifigs is currently available on Etsy, and making a huge splash with fans of the famed show. The popularity of both Seinfeld and LEGO never seems to wane,... MORE
LEGO TV Show Sets
LEGO TV Show Sets
This LEGO Big Bang Theory Set Reimagines the Geeky Sitcom in Toy Bricks
LEGO fans Alaterial and GlenBricker have collaborated on this LEGO Big Bang Theory submission for the LEGO CUUSO site, where submissions are voted on and winning designs go into production. This... MORE
play_circle_filled LEGO-Remade Comercials
LEGO-Remade Comercials
The LEGO Ad Break Parodies Traditional British TV Commercials
British Television station ITV released a LEGO Ad Break, a series of British ads remade using LEGO to promote the LEGO movie, which will premier on Valentine’s Day across the pond. The commercial... MORE
play_circle_filled LEGO Zombie Gamer Tributes
LEGO Zombie Gamer Tributes
This LEGO Last of Us Video is Zombie-Crushing Fun
The Last of Us is one of the biggest hit video games of 2013, and YouTuber Brian Aderson commemorates the game with this awesome LEGO Last of us mock trailer. The game, in which the player fights... MORE
play_circle_filled Scary LEGO Movie Scenes
Scary LEGO Movie Scenes
This LEGO Recreation Restages the Alien Chestburster Scene
YouTuber Bricktease recently released a shot for shot LEGO recreation remaking the famous chestburster scene from the sci-fi horror movie Alien with the toy brick figurines and sets. The video... MORE

Related Examples

Oscars-Inspired Apparel
Oscars-Inspired Apparel
The Ellen Selfie Shirt Reminisces on the 86th Academy Awards
Award-Nominated Film Artworks
Award-Nominated Film Artworks
The Oscars 2014 Posters Capture the Essence of Celebrated Movies
Oscars-Inspired Basketball Shoes
Oscars-Inspired Basketball Shoes
Nike Released Very Unexpected Oscar Awards-Inspired Air Jordans
LEGO Celebrity Selfie Recreations
LEGO Celebrity Selfie Recreations
This LEGO Selfie is Identical to the Ellen Oscar Selfie
play_circle_filled Spectacular Oscar Moments
Spectacular Oscar Moments
This Oscars 2014 Review Will Get You Caught Up on the Highlights
Record-Breaking Celebrity Selfies
Record-Breaking Celebrity Selfies
The Ellen DeGeneres Selfie Taken at the Oscars Breaks Twitter
Selfie-Based Ticket Systems
Selfie-Based Ticket Systems
The Selfie Ticket Replaces QR Codes for Events with Selfies
play_circle_filled Affection-Encouraging Apps
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
play_circle_filled Reality Constructing LEGO Experiments
Reality Constructing LEGO Experiments
Google Build Lets Anybody Be an Architect
play_circle_filled Elderly Pop Culture Explanations
Elderly Pop Culture Explanations
These 100-Year-Old Ladies Explain Selfies and Justin Bieber
Children's Toy Oscar Posters
Children's Toy Oscar Posters
The Academy's Best Picture Nominees are Given a LEGO Makeover
LEGO Mutant Mansions
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This Lego X-Mansion is a Great Superhero Abode
Building Block Book Dioramas
Building Block Book Dioramas
LEGO Literature by Waterstones Celebrates 'The LEGO Movie'
Meticulous LEGO Movie Remakes
Meticulous LEGO Movie Remakes
These LEGO Scenes Re-Create Iconic Moments in Pop Culture
Villainous Video Game Figures
Villainous Video Game Figures
This LEGO Bioshock Infinite Figurine is Eerily Accurate
play_circle_filled Spooky Sitcom LEGO Kits
Spooky Sitcom LEGO Kits
This LEGO Ghostbusters Kit is a 30th Anniversary Limited Edition
British Period Drama Toys
British Period Drama Toys
LEGO Downton Abbey Captures the Look of the Series
play_circle_filled Toy Brick Musical Trailers
Toy Brick Musical Trailers
This LEGO Movie TV Spot Sings its Praise
Building Block Crowdsourced Suits
Building Block Crowdsourced Suits
The LEGO Exo Suit is a Fun and Clever Design Voted on by Fans
Classic Cartoon LEGO Sets
Classic Cartoon LEGO Sets
The Official Simspons LEGO Set Has Finally Been Created
play_circle_filled Supervillain Fun Houses
Supervillain Fun Houses
This LEGO Joker Fun House Has the Whole Rogues Gallery in for a Good Time
play_circle_filled Toy Block Superhero Parodies
Toy Block Superhero Parodies
This LEGO Batman Video Pokes Fun at the Blockbuster Franchise
Retro Toy Icon Drawings
Retro Toy Icon Drawings
These LEGO Character Designs are in the Form of 80s Film Icons
Building Block Mecha Monsters
Building Block Mecha Monsters
The Stormbringer Pokemon Lego Creations Revitalize
Anime-Inspired Block Strcutures
Anime-Inspired Block Strcutures
This Pokemon LEGO Mashup Turns the Famous Animals into Mini Robots
Famous LEGO Portrait Recreations
Famous LEGO Portrait Recreations
These LEGO Masterpieces Honor the Great Painters
Casually Festive Catalogs
Casually Festive Catalogs
The Urban Outfitters Holiday 2013 Lookbook Stars Anais and Camilla
play_circle_filled Mustachoid Block Figures
Mustachoid Block Figures
The Ron Burgundy LEGO Figure is a Great Way to Clebrate the Sequel
Icy Creature Block Figures
Icy Creature Block Figures
LEGO Yeti Sasquatch Toy is a Winter-Perfect Present
Nostalgic Sitcom Figurines
Nostalgic Sitcom Figurines
The LEGO Golden Girls Will Bring You Back to the 1980s
Customizable Toy Block Characters
Customizable Toy Block Characters
This Etsy Shop Crafts Custom LEGO Minifigs from Pop Culture
Pop Culture Oil Paintings
Pop Culture Oil Paintings
'Seinfeld' by Morgan Blair Depicts Some of the Shows Most Iconic Scenes
High-Fashion LEGO Editorials
High-Fashion LEGO Editorials
These LEGO and Jewelry Photos Look Good Enough to Eat
Fantasy Toy Block Figurines
Fantasy Toy Block Figurines
These Game of Thrones LEGO Toys are Great Gifts to Fans of the Series
Building Block Blockbuster Movies
Building Block Blockbuster Movies
LEGO The Movie Features Familiar Pop Culture Faces as LEGO Men
Iconic Movie Minifigs
Iconic Movie Minifigs
Kris Buchan Creates a Prolific Pop Culture LEGO Collection
play_circle_filled LEGO Film Trilogies
LEGO Film Trilogies
'Star Wars' in LEGO Sums Up All 3 Films in 2 Minutes
play_circle_filled Lego Movie Reworks
Lego Movie Reworks
Legomatrix Recreates Bullet-Dodging Scene from the Matrix
Building Block Flicks
Building Block Flicks
LEGO Movie to Turn Classic Toys Into Big Screen Show