Playful Imitation

Adults turn to modern toy recreations to merge play with media awareness

Implications - With societal demands for maturity and sophistication continuously placed upon adults, the need for more youthful, carefree activities becomes essential for those seeking a link to their childhood. Offering a playful outlet for adult consumers, pop culture recreations that utilize infamous children’s toys like LEGO allow individuals to blend youthful tendencies with the mature desire to stay culturally connected.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
181,535 Total Clicks
Jan 14 - Mar 14
Average
Pop CultureToysLife-Stages
Featured Examples
Inflated Oscars Selfie Recreations - This Artist Turned Ellen's Oscar Selfie into Balloon Art
SCORE 6.8
Warm 9,033 Clicks Pub: Mar 16, 14
Inflated Oscars Selfie Recreations
This Artist Turned Ellen's Oscar Selfie into Balloon Art
The Oscars may be over, but Ellen DeGeneres famous celebrity Oscars selfie that broke Twitter from all the retweets is still all we want to talk about. We’ve already seen the LEGO version, the... [More]
LEGO Sitcom Recreations - This Series Re-Imagines the Seinfeld Cast as LEGO Pieces
SCORE 4.8
Average 6,427 Clicks Pub: Feb 25, 14
LEGO Sitcom Recreations
This Series Re-Imagines the Seinfeld Cast as LEGO Pieces
This series, depicting Seinfeld as LEGO minifigs is currently available on Etsy, and making a huge splash with fans of the famed show. The popularity of both Seinfeld and LEGO never seems to wane,... [More]
LEGO TV Show Sets - This LEGO Big Bang Theory Set Reimagines the Geeky Sitcom in Toy Bricks
SCORE 3.7
Mild 8,296 Clicks Pub: Feb 26, 14
LEGO TV Show Sets
This LEGO Big Bang Theory Set Reimagines the Geeky Sitcom in Toy Bricks
LEGO fans Alaterial and GlenBricker have collaborated on this LEGO Big Bang Theory submission for the LEGO CUUSO site, where submissions are voted on and winning designs go into production. This... [More]
LEGO-Remade Comercials  - The LEGO Ad Break Parodies Traditional British TV Commercials
SCORE 3.6
Mild 727 Clicks Pub: Feb 28, 14
LEGO-Remade Comercials
The LEGO Ad Break Parodies Traditional British TV Commercials
British Television station ITV released a LEGO Ad Break, a series of British ads remade using LEGO to promote the LEGO movie, which will premier on Valentine’s Day across the pond. The commercial... [More]
LEGO Zombie Gamer Tributes - This LEGO Last of Us Video is Zombie-Crushing Fun
SCORE 1.1
Untested 584 Clicks Pub: Jan 16, 14
LEGO Zombie Gamer Tributes
This LEGO Last of Us Video is Zombie-Crushing Fun
The Last of Us is one of the biggest hit video games of 2013, and YouTuber Brian Aderson commemorates the game with this awesome LEGO Last of us mock trailer. The game, in which the player fights... [More]
Scary LEGO Movie Scenes - This LEGO Recreation Restages the Alien Chestburster Scene
SCORE 1.6
Untested 467 Clicks Pub: Feb 25, 14
Scary LEGO Movie Scenes
This LEGO Recreation Restages the Alien Chestburster Scene
YouTuber Bricktease recently released a shot for shot LEGO recreation remaking the famous chestburster scene from the sci-fi horror movie Alien with the toy brick figurines and sets. The video... [More]
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