Adults turn to modern toy recreations to merge play with media awareness
Implications - With societal demands for maturity and sophistication continuously placed upon adults, the need for more youthful, carefree activities becomes essential for those seeking a link to their childhood. Offering a playful outlet for adult consumers, pop culture recreations that utilize infamous children’s toys like LEGO allow individuals to blend youthful tendencies with the mature desire to stay culturally connected.
Trend Themes
1. Reimagining Popular Culture with LEGO - LEGO recreations of pop culture and media phenomena, such as famous video games and TV shows, offer a fun way for individuals to connect to their childhood alongside their mature appreciation of contemporary popular culture.
2. Celebrity Selfie Recreations - Recreating popular culture phenomena, like Ellen DeGeneres' famous Oscar selfie, provide a postmodern, ironic tribute to these events and their cultural value.
3. Crossover Popular Culture with Playful Aesthetic - The playful imitation of famous children's toys like LEGO allows individuals to merge their media awareness with their desire for youthful, carefree activities.
Industry Implications
1. Toy Industry - Companies can capitalize on the emerging trend of LEGO recreations by creating toy models specifically for adult fans who enjoy the media they are based upon and seek a lighthearted outlet that allows them to connect with their childhood.
2. Entertainment Industry - Using LEGO to create playful recreations of popular media franchises can expose consumers to a new, fun twist on the franchise and increase brand awareness, loyalty and nostalgia.
3. Art and Culture Industry - Interacting and mounting exhibits that feature playful LEGO recreations of pop culture icons can inspire conversation, debate and creativity among art lovers and creators who enjoy engaging in playful, lighthearted cultural critiques.
6 Featured, 39 Examples:
263,843 Total Clicks
Date Range:
Jan 14 — Mar 14
Trending:
Average
Consumer Insight Topics:
