Animal tourism takes precedent amidst travelers with no time for pets
Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining.
Trend Themes
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Urbanized Animal Tourism — As city-based animal attractions gain popularity, there is a need for convenience and novelty instead of formalized accommodations, presenting a disruptive innovation opportunity for zoo-like establishments that prioritize interactive animal experiences.
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Exotic Relaxation — The rise of exotic relaxation experiences like snake massages presents an opportunity for spas to experiment with unconventional wellness therapies, targeting adventurous travelers seeking unique and unusual experiences.
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Magical and Mystical Lodging — Lodges and resorts that offer minimalist, eco-friendly accommodations within a natural environment present a disruptive innovation opportunity for hotels to offer guests a more immersive and authentic travel experience.
Industry Implications
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Hospitality — Cities and destinations that prioritize offering unique accommodation that immerses guests in environments that challenge the conventional hotel and resort model shift from selling standardized rooms to selling individualized experiences.
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Tourism — As travelers seek to differentiate their travel experiences through novel animal interactions, innovative approaches to animal tourism become a major point of differentiation for tourist destinations.
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Wellness — The rise in unconventional wellness therapies, like snake massages, offers spas the chance to curate unique treatments and attract travelers seeking offbeat wellness experiences.
