Category
Lifestyle
Assisted Choices
Trend cluster
Category
Animalistic
Excursion
Animal tourism takes precedent amidst travelers with no time for pets.
3.9
Trend score
Trend
What is the Animalistic Excursion trend?
Animalistic Excursion: Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining.
Trend themes
Themes within the Animalistic Excursion trend
Three behaviours holding the trend together01
Urbanized Animal Tourism
As city-based animal attractions gain popularity, there is a need for convenience and novelty instead of formalized accommodations, presenting a disruptive innovation opportunity for zoo-like establishments that prioritize interactive animal experiences.
02
Exotic Relaxation
The rise of exotic relaxation experiences like snake massages presents an opportunity for spas to experiment with unconventional wellness therapies, targeting adventurous travelers seeking unique and unusual experiences.
03
Magical and Mystical Lodging
Lodges and resorts that offer minimalist, eco-friendly accommodations within a natural environment present a disruptive innovation opportunity for hotels to offer guests a more immersive and authentic travel experience.
Industry implications
What the Animalistic Excursion trend means for industry
Where the trend changes the playbookFor
Hospitality
Cities and destinations that prioritize offering unique accommodation that immerses guests in environments that challenge the conventional hotel and resort model shift from selling standardized rooms to selling individualized experiences.
For
Tourism
As travelers seek to differentiate their travel experiences through novel animal interactions, innovative approaches to animal tourism become a major point of differentiation for tourist destinations.
For
Wellness
The rise in unconventional wellness therapies, like snake massages, offers spas the chance to curate unique treatments and attract travelers seeking offbeat wellness experiences.
Trend signals
Trend signals for Animalistic Excursion
Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 8%.
Popularity58%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Animalistic Excursion trend
5 featured examples from Oct 30, 2013 to Mar 6, 2014CategoryLifestyle
Slimy Reptile Spas
The Snake Massage is Perfect for Adventurers Looking for a Weird Way to Relax
Opportunity for spas and wellness centers to differentiate themselves by offering innovative and one-of-a-kind services like snake massages.
CategoryEco
Enchanting African Treehouse Havens
This Game Reserve Lodge in South Africa is Whimsical and Sweet
Hotels and resorts can capitalize on the trend of unique and sustainable accommodations for eco-conscious travelers.
CategoryLifestyle
Comfortably Relaxing Cat Cafes
Lady Dinah’s Cat Emporium is Europe's First Cat Cafe
Cat cafes present an opportunity for the hospitality industry to explore new and unique offerings for pet lovers, as well as create an engaging experience that sets them apart fro…
CategoryWorld
Cozy Owl-Gazing Cafes
These Owl Cafes in Japan Lets You Bird Watch as You Enjoy Your Coffee
Innovation opportunities for hotels and resorts to create bird cafes and animal experiences for guests.
CategoryWorld
Dog Sled Taxi Services
The Kirkenes Snowhotel in Norway Has Introduced a Dog Sled Taxi
The tourism industry can capitalize on the demand for unique and experiential activities by offering animal-friendly transportation options like dog sled taxis.
