Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lyrical
Exposure
Viral pop song covers reflects a turn towards accessible marketing platforms.
1.5
Trend score
Trend
What is the Lyrical Exposure trend?
Lyrical Exposure: With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means.
Trend themes
Themes within the Lyrical Exposure trend
Three behaviours holding the trend together01
Social Media Music Covers
Social media platforms are offering accessibility for users to personally market themselves through their own pop song covers.
02
Retro Pop Song Covers
Pop covers from another era provides a unique musical twist, an intriguing combination of old and new songs.
03
A cappella Covers
A cappella covers are becoming increasingly popular thanks to the impact of viral media.
Industry implications
What the Lyrical Exposure trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry can benefit from discovering and showcasing talented artists through social media channels.
For
Music
The music industry can leverage the popularity of viral covers as a platform for discovery of new talent.
For
Social Media
Social media platforms can harness the power of user-generated content in today's music trends in order to drive user engagement and loyalty through music contests.
Trend signals
Trend signals for Lyrical Exposure
Trend score 1.5 out of 10, from popularity 29%, activity 9%, freshness 8%.
Popularity29%
Activity9%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Lyrical Exposure trend
6 featured examples from Nov 24, 2013 to Mar 15, 2014CategoryPop Culture
Girl-Powered Acapella Covers
This Royals Cover by the AcaBelles Had All the Parts Played by Women
Opportunity for innovation: Explore new ways to support and promote acapella music, such as dedicated streaming platforms, specialized talent agencies, or virtual performance spac…
CategoryPop Culture
Bottle-Blowing Hip Hop Mashups
The Bottle Boys Create the History of Hip Hop with Empty Bottles
Incorporating innovative and unconventional musical performances as a way to engage and entertain audiences.
CategoryPop Culture
Sci-Fi Queen Covers (UPDATE)
The Star Wars Bohemian Rhapsody Cover Was a Galactic Success
The entertainment industry has an opportunity to tap into the growing trend of galactic-themed music covers to create unique and engaging content for audiences.
CategoryPop Culture
Condensed Diva Song Covers
Superfruit Performs an Entire Album Worth of Beyonce Cover Songs
Innovations in music streaming platforms that allow users to create and share virtual song covers, enhancing the interactive experience for music enthusiasts.
CategoryPop Culture
Catchy Quartet Rap Covers
Jimmy Fallon Graces Audiences with an R.Kelly ‘Ignition’ Rem
The entertainment industry has the opportunity to create viral skits that captivate audiences and generate vast amounts of traffic.
CategoryPop Culture
Pop Star Time-Warped Covers
This Doo-Wop Ke$ha Cover Takes you Back in Time
Incorporating vintage sounds and styles into modern music can create a new sub-genre of popular music that appeals to a wide audience.
