Lyrical Exposure

Viral pop song covers reflects a turn towards accessible marketing platforms

Implications - With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means.
SCORE 1.8
Popularity
Activity
Freshness
Megatrends
Patterns
77,414 Total Clicks
Nov 13 - Mar 14
Untested
Pop CultureViral
Featured Examples
Girl-Powered Acapella Covers - This Royals Cover by the AcaBelles Had All the Parts Played by Women
SCORE 4
Average 1,644 Clicks Pub: Nov 24, 13
Girl-Powered Acapella Covers
This Royals Cover by the AcaBelles Had All the Parts Played by Women
This amazing Royals cover was performed by Florida State University’s AcaBelles. The team of vocally advanced women sang every part of the song. They hit every note on point and they’ll... [More]
Bottle-Blowing Hip Hop Mashups - The Bottle Boys Create the History of Hip Hop with Empty Bottles
SCORE 1.8
Untested 428 Clicks Pub: Feb 10, 14
Bottle-Blowing Hip Hop Mashups
The Bottle Boys Create the History of Hip Hop with Empty Bottles
The Bottle Boys’ rendition of the history of hip hop is the best mashup I have seen in a very long time. A Danish group called ‘The Bottle Boys’ created this mashup of hip hop’s biggest... [More]
Sci-Fi Queen Covers (UPDATE) - The Star Wars Bohemian Rhapsody Cover Was a Galactic Success
SCORE 2.7
Mild 415 Clicks Pub: Dec 11, 13
Sci-Fi Queen Covers (UPDATE)
The Star Wars Bohemian Rhapsody Cover Was a Galactic Success
The Star Wars Bohemian Rhapsody cover will take you on a galactic journey. The karaoke-style video was produced by the students and faculty of the Digital Video Program at the University of... [More]
Pop Star Time-Warped Covers - This Doo-Wop Ke$ha Cover Takes you Back in Time
SCORE 1
Untested 295 Clicks Pub: Feb 7, 14
Pop Star Time-Warped Covers
This Doo-Wop Ke$ha Cover Takes you Back in Time
This Kesha cover is a remake of her hit song ‘Timber’ with PitBull. The covers considers how the song would sound if it were hitting the charts in the 1950s instead of now. The Modern... [More]
Catchy Quartet Rap Covers - Jimmy Fallon Graces Audiences with an R.Kelly ‘Ignition’ Rem
SCORE 0.6
Untested 100 Clicks Pub: Feb 28, 14
Catchy Quartet Rap Covers
Jimmy Fallon Graces Audiences with an R.Kelly ‘Ignition’ Rem
Jimmy Fallon has only been hosting the Tonight Show for two evenings, and already his skits have gone viral; to add to the soon-to-be long list of must-sees is his R.Kelly Ignition remix. It’s... [More]
Condensed Diva Song Covers - Superfruit Performs an Entire Album Worth of Beyonce Cover Songs
SCORE 0.6
Untested 179 Clicks Pub: Mar 15, 14
Condensed Diva Song Covers
Superfruit Performs an Entire Album Worth of Beyonce Cover Songs
Mitch Grassi and Scott Hoying decided that they wanted to record some Beyoncé cover songs, but couldn’t settle on just one, so they went ahead and covered her whole ‘Beyoncé’... [More]
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