Shaped foods add visual delight to ordinary acts of consumption
Implications - While routine behavior often gives consumers more structure in their day-to-day tasks, sticking to simple and repetitive features often leaves consumers feeling indifferent and discouraged. Seeking to make periodic activities more stimulating, consumers are turning to abstract consumption such as oddly shaped foods to add more intrigue to their everyday efforts. This reflects the need for escapism from the mundane, even in the smallest ways.
Trend Themes
1. Abstract Consumption - Consumers are turning to abstract consumption such as oddly shaped foods to add more intrigue to their everyday efforts.
2. Novel Food Formats - Food in new and playful formats such as cones are being introduced to add an element of fun to the consumption experience.
3. Edible Packaging - Cafes are introducing edible cups made out of fried waffle cones to offer a waste-free way to enjoy the beverage and elevate the mundane coffee drinking ritual.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage these trends to create unique menu items that offer fun and novelty in food formats.
2. Packaging - Packaging companies can explore edible packaging alternatives to glass and plastic that offer sustainable and unique ways to package and serve food and beverages.
3. Hospitality - Hotels and resorts can leverage these trends to create unique dining experiences that cater to the need for escapism and novelty in the mundane consumption experience.
