Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

McDonald's Suzi Van Zoom is a Story of a Girl Who Loves Happy Meals

 - May 19, 2011
References: youtube
Leo Burnett partnered with DUCK and Kompost to create this highly-stylized spot for McDonald's.

'Suzi Van Zoom' is set in an illustrated universe of a child's vivid imagination; a stylized and magical world in which animals munch on Apple Dippers and enjoy lunch at McDonald’s. Suzi Van Zoom is the tale of a young girl and her bike, which she rides everywhere from the Zoo to Timbuktu. Suzi only ends her fantastical bike ride for a break at McDonald’s with her new animal friends. According to Kompost, "Suzi van Zoom changes gear from the lyricism of its predecessors into the hectic world of a scorching bicycle ride by Suzi."

Part of the Happy Tales series, Suzi Van Zoom invites the viewers to experience joy and the box it comes in at their nearest McDonald's.